In a scene near the beginning of Barry Levinson's Paterno, which debuted on HBO this past Saturday, reporters from Harrisburg Pennsylvania's Patriot-News huddle around a computer monitor to read the criminal charges filed against retired football coach Jerry Sandusky. As the camera shows the team glued to the screen, the back of the computer display … Continue reading Will E Corp Become the KLondike-5 of Corporate Branding?
In "The Hulu Effect at Fox TV? Less is More in TV Advertising" last December, I observed that Fox television appeared to be following the lead of online video services like Hulu in running fewer ads per show. By having shorter commercial breaks -- and communicating at the outset that the program would, for example, … Continue reading Maybe More Really is More in TV Advertising
In between the flurry of stories about Fox Broadcasting declining to air the mysterious 13th episode of Joss Whedon's "Dollhouse" and concerns that the series may be summarily canceled, an interesting tidbit appeared on Twitter from the Whedon camp. Despite rumors that Fox has already decided to cancel "Dollhouse," published reports have claimed that the … Continue reading Old Habits Die Hard: What Matters in Media Metrics
With the President and the Congress tussling over the date of the transition of broadcast television from analog to digital, this may be an opportune time to reflect on the magnitude of this event. With an estimated 6.5 million homes currently unable to receive a digital TV signal, the stakes are high. The American people … Continue reading Technological Disjunction
The current (December 8 - 14) issue of TV Guide reports that the Fox television network is experimenting with a new advertising model -- running fewer ads per show. That's right, less advertising. The network is running only about 5 minutes of advertising -- roughly half the normal amount -- on shows like Fringe and … Continue reading The Hulu Effect at Fox TV? Less is More in TV Advertising