Commentary by Kendall Whitehouse
Tag: monetization
In "The Hulu Effect at Fox TV? Less is More in TV Advertising" last December, I observed that Fox television appeared to be following the lead of online video services like Hulu in running fewer ads per show. By having shorter commercial breaks -- and communicating at the outset that the program would, for example, … Continue reading Maybe More Really is More in TV Advertising
In his new book, Fans, Friends, and Followers, Variety columnist and CinemaTech blogger Scott Kirsner tackles one of the key issues facing contemporary creative artists: how to build an audience and generate revenue to support their work. The means of artistic expression, even in media previously inaccessible to most (like the equipment to make a … Continue reading Scott Kirsner’s “Fans, Friends, and Followers”: How Artists are Using the Internet to Build an Audience
As announced on the Dr. Horrible Twitter Feed, Dr. Horrible's Sing-Along Blog, Joss Whedon's three-part musical webisode, is now available in its entirety for free on Hulu (and, as well, on MySpaceTV). Created during the Writers Guild of America strike by Whedon, his brothers Jed and Zack, and Maurissa Tancharoen, Dr. Horrible stars Neil Patrick … Continue reading Attack of the Multiple Monetization Schemes: Dr. Horrible Returns
On Technology and Media 