Tag: hulu

Maybe More Really is More in TV Advertising

Maybe More Really is More in TV Advertising

In "The Hulu Effect at Fox TV? Less is More in TV Advertising" last December, I observed that Fox television appeared to be following the lead of online video services like Hulu in running fewer ads per show. By having shorter commercial breaks -- and communicating at the outset that the program would, for example, … Continue reading Maybe More Really is More in TV Advertising

Old Habits Die Hard: What Matters in Media Metrics

In between the flurry of stories about Fox Broadcasting declining to air the mysterious 13th episode of Joss Whedon's "Dollhouse" and concerns that the series may be summarily canceled, an interesting tidbit appeared on Twitter from the Whedon camp. Despite rumors that Fox has already decided to cancel "Dollhouse," published reports have claimed that the … Continue reading Old Habits Die Hard: What Matters in Media Metrics

Time Warner’s Vision: TV Everywhere

Time Warner’s Vision: TV Everywhere

At the Deutsche Bank Securities Media and Telecommunications Conference earlier this week, Time Warner Chairman and CEO Jeff Bewkes fielded a question about the company's plans for "TV Everywhere." According to Bewkes, Time Warner is exploring making content from HBO, TNT, the Cartoon Network and other Time Warner properties available to subscribers through venues other … Continue reading Time Warner’s Vision: TV Everywhere

The Hulu Effect at Fox TV? Less is More in TV Advertising

The Hulu Effect at Fox TV? Less is More in TV Advertising

The current (December 8 - 14) issue of TV Guide reports that the Fox television network is experimenting with a new advertising model -- running fewer ads per show. That's right, less advertising. The network is running only about 5 minutes of advertising -- roughly half the normal amount -- on shows like Fringe and … Continue reading The Hulu Effect at Fox TV? Less is More in TV Advertising