A Lighthearted Take on USA Network's Gritty TV Series If you have a television show filled with intense violence and gore, how do you construct an immersive, participatory fan experience based on the world of the show? The grinder at AMC's Deadquarters You could, as did AMC TV's The Walking Dead and Fear the Walking … Continue reading The Purge City Experience at Comic-Con
Category: Marketing
Mr. Robot’s Multifaceted Marketing Experience at New York Comic Con
Fsociety Brings an Alternate Reality Game to the Party USA Network's Mr. Robot brought a series of interactive marketing experiences to New York Comic Con earlier this month. Like the show's presence at last summer's San Diego Comic-Con, the events provided a multilayered experience that combined conspicuous activities with a hidden alternate reality game (ARG) … Continue reading Mr. Robot’s Multifaceted Marketing Experience at New York Comic Con
The Westworld Experience at New York Comic Con
Which Hat Will You Wear? At last year's New York Comic Con, the HBO Westworld offsite marketing event (known as an "activation" in the industry) consisted of a hybrid physical/virtual experience. [See: "Entering Westworld: VR Marketing at New York Comic Con."] Visitors who scored one of the coveted appointments entered a reconstruction of the offices … Continue reading The Westworld Experience at New York Comic Con
The Multilayered Mr. Robot Marketing Experience
Mr. Robot's Alternate Reality Game at San Diego Comic-Con At San Diego Comic-Con last year, the offsite marketing event for USA Network's Mr. Robot cleverly blended a physical environment with a virtual reality experience. This year, Mr. Robot eschewed the virtual in favor of physical constructions and encounters with live actors. Some aspects of the … Continue reading The Multilayered Mr. Robot Marketing Experience