Category: Popular Culture

Will E Corp Become the KLondike-5 of Corporate Branding?

Will E Corp Become the KLondike-5 of Corporate Branding?

In a scene near the beginning of Barry Levinson's Paterno, which debuted on HBO this past Saturday, reporters from Harrisburg Pennsylvania's Patriot-News huddle around a computer monitor to read the criminal charges filed against retired football coach Jerry Sandusky. As the camera shows the team glued to the screen, the back of the computer display … Continue reading Will E Corp Become the KLondike-5 of Corporate Branding?

Stan Lee, Jack Kirby, and the Mythical Marvel Bullpen

Stan Lee, Jack Kirby, and the Mythical Marvel Bullpen

"Best wishes to Ken -- Stan Lee, Jack Kirby" The website for the Jack Kirby Museum, which honors the legendary comic book artist, somehow came across a scan I made of a page with two autographs. It's a sheet of mid-1960s Marvel Comics stationary that says, "Best wishes to Ken" followed by the signatures of … Continue reading Stan Lee, Jack Kirby, and the Mythical Marvel Bullpen

Media Marketing and the Evolution of Narrative Structure

Media Marketing and the Evolution of Narrative Structure

To no one's surprise, the highest-grossing movie this weekend was Marvel Studios' The Avengers, which brought in over $200 million in the U.S. While nothing is ever certain in Hollywood -- even a big-budget, effects-laden production can underperform (as Marvel parent Disney found out with John Carter) -- The Avengers seemed destined to generate a box … Continue reading Media Marketing and the Evolution of Narrative Structure

The Legacy of Jerry Robinson

The Legacy of Jerry Robinson

Batman is now big business. The character starred in motion pictures that generated the highest domestic box office grosses in two separate years: 1989 (Batman) and 2008 (The Dark Knight). Batman has been reinterpreted over the decades -- from Adam West's campy portrayal in the 1960s television series to the dark and gritty interpretations of … Continue reading The Legacy of Jerry Robinson