San Diego Comic-Con 2018: Recap and Photo Highlights

San Diego Comic-Con 2018: Recap and Photo Highlights

Comic-Con International: San Diego is a massive enterprise, and everyone's experience is unique, making an overall assessment difficult. Nevertheless, the consensus seemed to be that this year felt different from recent years -- that it was, in some sense, weird (but mostly in a good way). Several attendees described the vibe as a throwback to … Continue reading San Diego Comic-Con 2018: Recap and Photo Highlights

Wizard World Philadelphia Spotlights Celebrities and Entertainment

Wizard World Philadelphia Spotlights Celebrities and Entertainment

Every comic con is different. Events run by Comic-Con International (San Diego Comic-Con, WonderCon), ReedPop (New York Comic Con, C2E2, Emerald City Comic Con), Wizard World, or dozens of independent producers all have unique characteristics. While last month's independently-run East Coast Comic Con focused on comics creators and 1960s popular culture, this past weekend's Philadelphia … Continue reading Wizard World Philadelphia Spotlights Celebrities and Entertainment

Wizard World CEO John Maatta: Growth through Media Development

Wizard World CEO John Maatta: Growth through Media Development

"This company has to be a hyphenate live-event/media company" While Wizard World's return to Philadelphia was met with rain and drizzle for much of the weekend, there was a ray of sunshine in the company's financial outlook. After a number of rough years, including a $5.75 million loss for 2017, Wizard World showed a net … Continue reading Wizard World CEO John Maatta: Growth through Media Development

Will E Corp Become the KLondike-5 of Corporate Branding?

Will E Corp Become the KLondike-5 of Corporate Branding?

In a scene near the beginning of Barry Levinson's Paterno, which debuted on HBO this past Saturday, reporters from Harrisburg Pennsylvania's Patriot-News huddle around a computer monitor to read the criminal charges filed against retired football coach Jerry Sandusky. As the camera shows the team glued to the screen, the back of the computer display … Continue reading Will E Corp Become the KLondike-5 of Corporate Branding?

New York Comic Con 2017: Recap and Photo Highlights

New York Comic Con 2017: Recap and Photo Highlights

Television, Movies, Comic Books, and Immersive Marketing at NYCC New York Comic Con, organized by the Relx Goup's ReedPop, once again featured a rich array of pop culture activities during the four-day fan fest. A number of outlets reportedĀ a record high attendance of 200,000. A change in the way tickets were allocated this year, however, … Continue reading New York Comic Con 2017: Recap and Photo Highlights

Mr. Robot’s Multifaceted Marketing Experience at New York Comic Con

Mr. Robot’s Multifaceted Marketing Experience at New York Comic Con

Fsociety Brings an Alternate Reality Game to the Party USA Network's Mr. Robot brought a series of interactive marketing experiences to New York Comic Con earlier this month. Like the show's presence at last summer's San Diego Comic-Con, the events provided a multilayered experience that combined conspicuous activities with a hidden alternate reality game (ARG) … Continue reading Mr. Robot’s Multifaceted Marketing Experience at New York Comic Con