San Diego Comic-Con 2018: Recap and Photo Highlights

San Diego Comic-Con 2018: Recap and Photo Highlights

Comic-Con International: San Diego is a massive enterprise, and everyone's experience is unique, making an overall assessment difficult. Nevertheless, the consensus seemed to be that this year felt different from recent years -- that it was, in some sense, weird (but mostly in a good way). Several attendees described the vibe as a throwback to … Continue reading San Diego Comic-Con 2018: Recap and Photo Highlights

Wizard World Philadelphia Spotlights Celebrities and Entertainment

Wizard World Philadelphia Spotlights Celebrities and Entertainment

Every comic con is different. Events run by Comic-Con International (San Diego Comic-Con, WonderCon), ReedPop (New York Comic Con, C2E2, Emerald City Comic Con), Wizard World, or dozens of independent producers all have unique characteristics. While last month's independently-run East Coast Comic Con focused on comics creators and 1960s popular culture, this past weekend's Philadelphia … Continue reading Wizard World Philadelphia Spotlights Celebrities and Entertainment

Wizard World CEO John Maatta: Growth through Media Development

Wizard World CEO John Maatta: Growth through Media Development

"This company has to be a hyphenate live-event/media company" While Wizard World's return to Philadelphia was met with rain and drizzle for much of the weekend, there was a ray of sunshine in the company's financial outlook. After a number of rough years, including a $5.75 million loss for 2017, Wizard World showed a net … Continue reading Wizard World CEO John Maatta: Growth through Media Development

Will E Corp Become the KLondike-5 of Corporate Branding?

Will E Corp Become the KLondike-5 of Corporate Branding?

In a scene near the beginning of Barry Levinson's Paterno, which debuted on HBO this past Saturday, reporters from Harrisburg Pennsylvania's Patriot-News huddle around a computer monitor to read the criminal charges filed against retired football coach Jerry Sandusky. As the camera shows the team glued to the screen, the back of the computer display … Continue reading Will E Corp Become the KLondike-5 of Corporate Branding?

New York Comic Con 2017: Recap and Photo Highlights

New York Comic Con 2017: Recap and Photo Highlights

Television, Movies, Comic Books, and Immersive Marketing at NYCC New York Comic Con, organized by the Relx Goup's ReedPop, once again featured a rich array of pop culture activities during the four-day fan fest. A number of outlets reported a record high attendance of 200,000. A change in the way tickets were allocated this year, however, … Continue reading New York Comic Con 2017: Recap and Photo Highlights