A Lighthearted Take on USA Network's Gritty TV Series If you have a television show filled with intense violence and gore, how do you construct an immersive, participatory fan experience based on the world of the show? The grinder at AMC's Deadquarters You could, as did AMC TV's The Walking Dead and Fear the Walking … Continue reading The Purge City Experience at Comic-Con
Every comic con is different. Events run by Comic-Con International (San Diego Comic-Con, WonderCon), ReedPop (New York Comic Con, C2E2, Emerald City Comic Con), Wizard World, or dozens of independent producers all have unique characteristics. While last month's independently-run East Coast Comic Con focused on comics creators and 1960s popular culture, this past weekend's Philadelphia … Continue reading Wizard World Philadelphia Spotlights Celebrities and Entertainment
"This company has to be a hyphenate live-event/media company" While Wizard World's return to Philadelphia was met with rain and drizzle for much of the weekend, there was a ray of sunshine in the company's financial outlook. After a number of rough years, including a $5.75 million loss for 2017, Wizard World showed a net … Continue reading Wizard World CEO John Maatta: Growth through Media Development
Annual New Jersey Fest Features Silver and Bronze Age Comic Book Icons East Coast Comic Con (or Comicon as it is officially listed) returned to the Meadowlands Exposition Center in Secaucus, New Jersey, this past weekend. Started in 2012 as a small show in Asbury Park with only 32 vendor tables, the show has expanded … Continue reading Comics Creators Highlight East Coast Comic Con 2018
In a scene near the beginning of Barry Levinson's Paterno, which debuted on HBO this past Saturday, reporters from Harrisburg Pennsylvania's Patriot-News huddle around a computer monitor to read the criminal charges filed against retired football coach Jerry Sandusky. As the camera shows the team glued to the screen, the back of the computer display … Continue reading Will E Corp Become the KLondike-5 of Corporate Branding?
Television, Movies, Comic Books, and Immersive Marketing at NYCC New York Comic Con, organized by the Relx Goup's ReedPop, once again featured a rich array of pop culture activities during the four-day fan fest. A number of outlets reported a record high attendance of 200,000. A change in the way tickets were allocated this year, however, … Continue reading New York Comic Con 2017: Recap and Photo Highlights
Fsociety Brings an Alternate Reality Game to the Party USA Network's Mr. Robot brought a series of interactive marketing experiences to New York Comic Con earlier this month. Like the show's presence at last summer's San Diego Comic-Con, the events provided a multilayered experience that combined conspicuous activities with a hidden alternate reality game (ARG) … Continue reading Mr. Robot’s Multifaceted Marketing Experience at New York Comic Con