The Multilayered Mr. Robot Marketing Experience

The Multilayered Mr. Robot Marketing Experience

Mr. Robot's Alternate Reality Game at San Diego Comic-Con At San Diego Comic-Con last year, the offsite marketing event for USA Network's Mr. Robot cleverly blended a physical environment with a virtual reality experience. This year, Mr. Robot eschewed the virtual in favor of physical constructions and encounters with live actors. Some aspects of the … Continue reading The Multilayered Mr. Robot Marketing Experience

San Diego Comic-Con 2017: Recap and Photo Highlights

San Diego Comic-Con 2017: Recap and Photo Highlights

Comic-Con International: San Diego or, as it is more commonly known, San Diego Comic-Con or simply SDCC, is a massive event. Each year presents attendees with a challenging exercise to determine which of the many simultaneous activities they can afford to miss. Comic-Con scheduling is particularly vexing in my case since I wear multiple hats. … Continue reading San Diego Comic-Con 2017: Recap and Photo Highlights

Wizard World Philadelphia 2017: Looking to Expand the Fanbase

Wizard World Philadelphia 2017: Looking to Expand the Fanbase

This past weekend, Wizard World Comic Con returned to Philadelphia with a show geared to expanding the audience beyond the usual comic book and superhero crowd. This year's celebrity headliners were drawn from a wider array of fandom than the usual superhero and science fiction movies and TV shows. And, new this year, Wizard World … Continue reading Wizard World Philadelphia 2017: Looking to Expand the Fanbase

New York Comic Con 2016: Recap and Photo Highlights

New York Comic Con 2016: Recap and Photo Highlights

The major comic cons -- such as Comic-Con International's San Diego event in the summer and ReedPOP's New York Comic Con in the fall -- feature a large assortment of pop culture events and activities. That presents a challenge for people who are interested in multiple aspects of popular media -- movies, television shows, comic … Continue reading New York Comic Con 2016: Recap and Photo Highlights

From the Real World to the Virtual: Westworld at New York Comic Con

From the Real World to the Virtual: Westworld at New York Comic Con

Virtual reality (VR) had a significant presence at ReedPop's New York Comic Con this year. A dedicated exhibition space on the lower level of the Javits Center, dubbed the Experiential Zone, demonstrated a number of approaches to virtual reality and immersive cinema for both entertainment and marketing. One of the most compelling examples of using … Continue reading From the Real World to the Virtual: Westworld at New York Comic Con

San Diego Comic-Con 2016: Recap and Photo Highlights

San Diego Comic-Con 2016: Recap and Photo Highlights

Reports on San Diego Comic-Con always read like the story of the blind men describing an elephant. The scope of the event is so broad, its scale so large, that each attendee can only experience a small sliver of the long weekend's activities. This was Comic-Con International: San Diego 2016 from my perspective. Because of … Continue reading San Diego Comic-Con 2016: Recap and Photo Highlights