Category: Media Trends

Return to the Scene of the Martian Invasion

Return to the Scene of the Martian Invasion

Seventy-five years ago today, playwright Howard E. Koch had less than a week to write the script for the next episode of Orson Welles' Mercury Theatre on the Air. Producer John Houseman had given him the assignment: Dramatize H. G. Wells' The War of the Worlds as a radio play. Koch knew he would have to … Continue reading Return to the Scene of the Martian Invasion

Media Marketing and the Evolution of Narrative Structure

Media Marketing and the Evolution of Narrative Structure

To no one's surprise, the highest-grossing movie this weekend was Marvel Studios' The Avengers, which brought in over $200 million in the U.S. While nothing is ever certain in Hollywood -- even a big-budget, effects-laden production can underperform (as Marvel parent Disney found out with John Carter) -- The Avengers seemed destined to generate a box … Continue reading Media Marketing and the Evolution of Narrative Structure

Redbox Cuts Deals as Movie Studios Scrape for Digital Dollars

Redbox Cuts Deals as Movie Studios Scrape for Digital Dollars

As the old joke goes, everyone knew the floating crap game was crooked but played anyway -- because it was the only game in town. This came to mind with a Wall Street Journal report earlier this week that Sony Pictures has entered into a distribution agreement with kiosk video rental firm Redbox. In addition, … Continue reading Redbox Cuts Deals as Movie Studios Scrape for Digital Dollars

Maybe More Really is More in TV Advertising

Maybe More Really is More in TV Advertising

In "The Hulu Effect at Fox TV? Less is More in TV Advertising" last December, I observed that Fox television appeared to be following the lead of online video services like Hulu in running fewer ads per show. By having shorter commercial breaks -- and communicating at the outset that the program would, for example, … Continue reading Maybe More Really is More in TV Advertising

Battle of the In-Betweens: Redbox and Netflix

Battle of the In-Betweens: Redbox and Netflix

"Little-Known Redbox Proves the Power of In-Between Technology" in the current issue of Fast Company describes the rapid rise of video rental kiosk vendor Redbox. As indicated by the title, the article underscores how Redbox has succeeded using "in-between" technology, focusing on what works now rather than chasing the latest vision of the high-tech future: … Continue reading Battle of the In-Betweens: Redbox and Netflix