Category: Tech Trends

From the Real World to the Virtual: Westworld at New York Comic Con

From the Real World to the Virtual: Westworld at New York Comic Con

Virtual reality (VR) had a significant presence at ReedPop's New York Comic Con this year. A dedicated exhibition space on the lower level of the Javits Center, dubbed the Experiential Zone, demonstrated a number of approaches to virtual reality and immersive cinema for both entertainment and marketing. One of the most compelling examples of using … Continue reading From the Real World to the Virtual: Westworld at New York Comic Con

The Mr. Robot VR Experience, Storytelling, and the Future of Immersive Media

The Mr. Robot VR Experience, Storytelling, and the Future of Immersive Media

Virtual reality was a significant presence in the marketing experiences at Comic-Con International: San Diego this year. Both at the booths inside the Convention Center and the offsite events throughout downtown San Diego, a number of movie studios, television networks, and video game companies presented VR experiences designed to generate buzzworthy excitement in attendees. From … Continue reading The Mr. Robot VR Experience, Storytelling, and the Future of Immersive Media

Evolutionary Innovation: Moving Hay, Barn Doors, Heavy Machinery, and Joyous Children

Evolutionary Innovation: Moving Hay, Barn Doors, Heavy Machinery, and Joyous Children

How Could I Remember a Monorail I Had Never Seen Before? The former John Wanamaker store in central Philadelphia -- now a Macy's -- has been a popular holiday shopping destination for over a century. The store's center atrium features a 2,500-pound bronze eagle statue, a 1904 pipe organ, and the wonderfully retro Christmas light show. … Continue reading Evolutionary Innovation: Moving Hay, Barn Doors, Heavy Machinery, and Joyous Children

Stephen Elop’s Quest for ‘Unparalleled Customer Experiences’

Stephen Elop’s Quest for ‘Unparalleled Customer Experiences’

Friday's announcement that Microsoft Business Division president Stephen Elop had left the Redmond company to assume the position of president and CEO of Nokia has elicited a range of responses from industry observers -- some encouraging, others less so. Writing for BusinessWeek, Aaron Ricadela, Diana ben-Aaron, and Peter Burrows point out that Elop "brings a … Continue reading Stephen Elop’s Quest for ‘Unparalleled Customer Experiences’