Tag: sdcc

The Multilayered Mr. Robot Marketing Experience

The Multilayered Mr. Robot Marketing Experience

Mr. Robot's Alternate Reality Game at San Diego Comic-Con At San Diego Comic-Con last year, the offsite marketing event for USA Network's Mr. Robot cleverly blended a physical environment with a virtual reality experience. This year, Mr. Robot eschewed the virtual in favor of physical constructions and encounters with live actors. Some aspects of the … Continue reading The Multilayered Mr. Robot Marketing Experience

San Diego Comic-Con 2017: Recap and Photo Highlights

San Diego Comic-Con 2017: Recap and Photo Highlights

Comic-Con International: San Diego or, as it is more commonly known, San Diego Comic-Con or simply SDCC, is a massive event. Each year presents attendees with a challenging exercise to determine which of the many simultaneous activities they can afford to miss. Comic-Con scheduling is particularly vexing in my case since I wear multiple hats. … Continue reading San Diego Comic-Con 2017: Recap and Photo Highlights

San Diego Comic-Con 2016: Recap and Photo Highlights

San Diego Comic-Con 2016: Recap and Photo Highlights

Reports on San Diego Comic-Con always read like the story of the blind men describing an elephant. The scope of the event is so broad, its scale so large, that each attendee can only experience a small sliver of the long weekend's activities. This was Comic-Con International: San Diego 2016 from my perspective. Because of … Continue reading San Diego Comic-Con 2016: Recap and Photo Highlights

The Mr. Robot VR Experience, Storytelling, and the Future of Immersive Media

The Mr. Robot VR Experience, Storytelling, and the Future of Immersive Media

Virtual reality was a significant presence in the marketing experiences at Comic-Con International: San Diego this year. Both at the booths inside the Convention Center and the offsite events throughout downtown San Diego, a number of movie studios, television networks, and video game companies presented VR experiences designed to generate buzzworthy excitement in attendees. From … Continue reading The Mr. Robot VR Experience, Storytelling, and the Future of Immersive Media

Comic-Con: Glimpse the Future in the Smaller Rooms

Comic-Con: Glimpse the Future in the Smaller Rooms

There's a joyful nostalgia in looking back at photos from previous comic cons, recalling the clever cosplay, the rousing panel sessions and celebrity appearances, and the encounters with friends old and new. I'm also struck by how often the creators of hugely popular movies, TV shows, and comic books -- people who now fill the … Continue reading Comic-Con: Glimpse the Future in the Smaller Rooms