Commentary by Kendall Whitehouse
Tag: sdcc
Comic-Con International: San Diego is a massive enterprise, and everyone's experience is unique, making an overall assessment difficult. Nevertheless, the consensus seemed to be that this year felt different from recent years -- that it was, in some sense, weird (but mostly in a good way). Several attendees described the vibe as a throwback to … Continue reading San Diego Comic-Con 2018: Recap and Photo Highlights
A Lighthearted Take on USA Network's Gritty TV Series If you have a television show filled with intense violence and gore, how do you construct an immersive, participatory fan experience based on the world of the show? The grinder at AMC's Deadquarters You could, as did AMC TV's The Walking Dead and Fear the Walking … Continue reading The Purge City Experience at Comic-Con
The size of a pop culture event depends on how you count
Mr. Robot's Alternate Reality Game at San Diego Comic-Con At San Diego Comic-Con last year, the offsite marketing event for USA Network's Mr. Robot cleverly blended a physical environment with a virtual reality experience. This year, Mr. Robot eschewed the virtual in favor of physical constructions and encounters with live actors. Some aspects of the … Continue reading The Multilayered Mr. Robot Marketing Experience
