Tag: mr robot

Will E Corp Become the KLondike-5 of Corporate Branding?

Will E Corp Become the KLondike-5 of Corporate Branding?

Near the beginning Barry Levinson's film Paterno, which debuted on HBO this past Saturday, is a scene in which reporters from Harrisburg Pennsylvania's Patriot-News huddle around a computer monitor to read the criminal charges filed against retired football coach Jerry Sandusky. As the camera shows the team glued to the screen, the back of the … Continue reading Will E Corp Become the KLondike-5 of Corporate Branding?

Mr. Robot’s Multifaceted Marketing Experience at New York Comic Con

Mr. Robot’s Multifaceted Marketing Experience at New York Comic Con

Fsociety Brings an Alternate Reality Game to the Party USA Network's Mr. Robot brought a series of interactive marketing experiences to New York Comic Con earlier this month. Like the show's presence at last summer's San Diego Comic-Con, the events provided a multilayered experience that combined conspicuous activities with a hidden alternate reality game (ARG) … Continue reading Mr. Robot’s Multifaceted Marketing Experience at New York Comic Con

The Multilayered Mr. Robot Marketing Experience

The Multilayered Mr. Robot Marketing Experience

Mr. Robot's Alternate Reality Game at San Diego Comic-Con At San Diego Comic-Con last year, the offsite marketing event for USA Network's Mr. Robot cleverly blended a physical environment with a virtual reality experience. This year, Mr. Robot eschewed the virtual in favor of physical constructions and encounters with live actors. Some aspects of the … Continue reading The Multilayered Mr. Robot Marketing Experience

The Mr. Robot VR Experience, Storytelling, and the Future of Immersive Media

The Mr. Robot VR Experience, Storytelling, and the Future of Immersive Media

Virtual reality was a significant presence in the marketing experiences at Comic-Con International: San Diego this year. Both at the booths inside the Convention Center and the offsite events throughout downtown San Diego, a number of movie studios, television networks, and video game companies presented VR experiences designed to generate buzzworthy excitement in attendees. From … Continue reading The Mr. Robot VR Experience, Storytelling, and the Future of Immersive Media