Tag: NYCC

New York Comic Con 2017: Recap and Photo Highlights

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Television, Movies, Comic Books, and Immersive Marketing at NYCC

New York Comic Con, organized by the Relx Goup’s ReedPop, once again featured a rich array of pop culture activities during the four-day fan fest.

A number of outlets reported a record high attendance of 200,000. A change in the way tickets were allocated this year, however, makes comparisons to previous year’s attendance uncertain. [For more, see: “Comic Con Attendance: Numbers, Numbers, and Numbers.”]

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Crowds fill the Javits Center for NYCC 2017.

Yet, by any measure, New York Comic Con is an enormous enterprise. The event outgrew the confines of the Javits Center several years ago and now holds sessions at a number of additional venues around the city, including the Hammerstein Ballroom, the Theater at Madison Square Garden, and Hudson Mercantile.

The event sold out, although not instantly. While tickets for the popular weekend days sold briskly, the announcement that tickets for Thursday were sold out didn’t appear until just one day prior.

Here is an overview of New York Comic Con from my perspective, with links to additional photo galleries. [Click on the thumbnail images to view.]

TV, Movie, and Podcast Panels

In recent years New York Comic has excelled in presenting high-profile television panels. This year was no exception.

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The World of Philip K. Dick.

The Amazon Prime Video panel for The Man in the High Castle and a new anthology series, Philip K. Dick’s Electric Dreams, brought together actors and creators from the two series, including producers Michael Dinner, Ronald D. Moore, David Kanter, Isa Dick Hackett, and Eric Overmyer; director Dan Percival; and actors Liam Cunningham, Rufus Sewell, Alexa Davalos, and Jason O’Mara; in a session moderated by Deadline‘s Dominic Patten.

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Netflix Presents Black Mirror.

The “Netflix Presents Black Mirror” panel featured the show’s producers, Charlie Brooker and Annabel Jones, who talked about their inspiration for the series and plans for the upcoming season. The lively session was moderated by actor/director Jodie Foster, who directed one of the episodes in the new season.

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Grant Morrison and ‘Happy!’

Writer Grant Morrison was featured on the panel for SYFY’s upcoming adaptation of his comic book Happy! along with actor Christopher Meloni, writer/director Brian Taylor, writer Patrick MacManus, and moderator Brian Truitt from USA Today.

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Tom Clancy’s Jack Ryan.

The panel for Tom Clancy’s Jack Ryan featured showrunner Carlton Cuse, actors John Krasinski and Abbie Cornish, and producer Graham Roland, moderated by IGN’s Terri Schwartz.

While many panels featured television properties, other sessions focused on forthcoming movies.

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Professor Marson and the Wonder Women.

The upcoming film Professor Marston and the Wonder Women explores Wonder Woman creator William Moulton Marston and his relationship with the two main women in his life: his wife Elizabeth Holloway Marston and his romantic partner Olive Byrne. Fandango’s Tiffany Smith moderated the panel with the film’s writer/director Angela Robinson and actors Rebecca Hall and Luke Evans.

There was a moment of drama during the Q&A session when pop culture writer Dr. Travis Langley questioned the evidence of the film’s portrayal of a romantic relationship between Elizabeth Marston and Olive Byrne. Robinson responded that, in light of facts that she viewed as open to interpretation, she chose to tell her interpretation of the story. [For more details on the exchange, see Langley’s Psychology Today article “‘The True Story’ of Wonder Woman’s Marston Ménage à Trois“]

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Wyatt Cenac

In addition to television and movie properties, podcasting was also in evidence with Jesse David Fox recording a podcast with actor and comedian Wyatt Cenac in the session, “Good One: A Podcast About Jokes Live! With Special Guest Wyatt Cenac.”

Comic Book Panels

In addition to the television and motion picture panels, New York Comic Con also included a broad selection of comic book panels, including several celebrating the 100th anniversary of the birth of artist and writer Jack Kirby.

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John Byrne and Walter Simonson celebrate Jack Kirby.

Jack Kirby’s 100th Birthday Celebration with IDW!” included noted writer/artists John Byrne and Wal Simonson, who were joined by IDW President Greg Goldstein and CCO Chris Ryall to honor the work of the famed comics creator.

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Celebrating Jack Kirby’s New York.

Marvel Editor Tom Brevoort, was joined by historian and podcaster Greg Young, comics journalist Meg Downey, and comics writer Brandon Montclare for a discussion on how Kirby’s work was influenced by the city of his birth in the panel “Celebrating 100 Years of Jack Kirby: The King’s New York.”

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Ta-Nehisi Coates and Jason Reynolds.

Over at the Hudson Mercantile, authors Ta-Nehisi Coates and Jason Reynolds talked about their influences writing for Marvel’s Black Panther and Miles Morales characters.

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Berger Books comics creators.

The panel session on Dark Horse Comics’ imprint Berger Books, headed by the noted former Vertigo editor Karen Berger, featured images and conversation on the publisher’s upcoming titles. On the panel were Karen Berger, Richard Bruning, Ann Nocenti, Anthony Bourdain, Joel Rose, José Villarrubia, and Dave Gibbons.

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Celebrating Women in comics.

Dr. Sheena Howard, Janice Chiang, Karen Green, and Amy Chu presented the panel “Women in Comics: Celebrating Over 100 Years.”

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The Future is LGBTQ panel.

BOOM! Studios and GLAAD presented “The Future is LGBTQ” panel with creators
Brooke Allen, Mariko Tamaki, Gabby Rivera, James Tynion IV, Shadi Petosky, and Steve Orlando; and GLAAD’s Megan Townsend; moderated by Vulture.com’s Abraham Riesman.

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Dick DeBartolo and the gang from Mad Magazine.

A large contingent from Mad Magazine’s “usual gang of idiots” celebrated the history of the popular humor magazine in the “Mad about MAD” panel. The session included moderator John Ficarra with Sam Viviano, Al Jaffee, Nick Meglin, Dick DeBartolo, Mark Fredrickson, Teresa Burns Parkhurst, Joe Raiola, and Charlie Kadau.

Marketing Experiences

It can be argued that most of what takes place at a comics fest is, at its core, marketing. From the comics publishers and studios hosting panels to the creators in Artist Alley, much of the focus is on raising awareness for a product. This is particularly true of the booths on the exhibition hall floor and, increasingly, the large-scale “offsite” events happening outside the convention hall (and, in many cases, not officially affiliated with the convention).

As in previous years, Chevrolet was a featured sponsor this year, with pop-culture branded vehicles on display at multiple locations in the Javits Center.

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At the controls of The Tick: Dangerboat.

One of the most impressive marketing experiences in the exhibition hall was Amazon Prime Video’s The Tick: Dangerboat, a full-scale reconstruction of the show’s watercraft for fans to explore.

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Jigsaw escape room.

The film Jigsaw brought a creepy looking escape room inside a shipping container. The Ash vs. the Evil Dead installation recreated the show’s Kenward High School.

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Cloak & Dagger bodega.

Across the street from the Javits Center were installations from Freeform television shows, including a Bodega from Marvel’s Cloak & Dagger and the Jade Wolf restaurant from Shadowhunters.

A few blocks away, Campbell’s Star Wars “ComicCan” featured a large Star Wars themed construction made from the brand’s iconic soup cans.

The large, immersive marketing experiences, known in the industry as “activations,” took place outside the convention center.

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Your host greets you upon entering the Delos Westworld offices.

Westworld: The Experience, which debuted at San Diego Comic-Con this past summer, came to New York this year. The exclusive event — open to only 120 participants each day — allowed fans to enter the Westworld universe, interacting with the show’s synthetic “hosts” and enjoying several rounds of drinks at the Mariposa Saloon. Unlike last year’s Westworld Experience at New York Comic Con, which was built around a virtual reality simulation, this year’s event consisted of live actors interacting with fans in detailed physical recreations of settings from the show. [For a more detailed account, see: “The Westworld Experience at New York Comic Con.”]

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Signing up for the Bank of E.

USA Network’s Mr. Robot brought an extensive marketing campaign to New York Comic Con, with a presence in the Javits Center and multiple offsite events. Inside the Javits Center, fans who signed up for an account with the show’s Bank of E received small gifts including Bank of E branded sunglasses, key ring, and credit card holder, along with an fsociety pin. Once a Bank of E member, additional opportunities for perks are available online.

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Lunch at the Red Wheelbarrow BBQ truck.

A food truck from the show’s Red Wheelbarrow BBQ appeared at a different location in the city each day, providing Bank of E customers with a complimentary lunch.

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Surprises abound at the Ecoin launch party.

The centerpiece of Mr. Robot‘s presence during New York Comic Con was the Ecoin launch party on Thursday evening at Terminal 5. The event featured drinks, hors d’oeuvres, live music, and a keynote address by E Corp CEO Phillip Price (Michael Cristofer). There were many surprises, some occurring in plain sight and others hidden behind the scenes for those who discovered the clues.

For a detailed write-up of the Mr. Robot experiences, including the immersive alternate reality game at the Ecoin lunch party, see: “Mr. Robot’s Multifaceted Marketing Experience at New York Comic Con.”

Creators and Cosplayers

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A jam-packed Artist Alley.

New York Comic Con has historically had an outstanding assemblage of comics creators in the show’s Artist Alley. That was true once again this year although, due to construction in the Javits North Hall, Artist Alley was moved from its traditional location to a smaller, more crowded space with less photography-friendly lighting.

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Comic book creators.

Nonetheless, the show was brimming with noteworthy comics creators both in Artist Alley and at panel sessions.

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Cosplayers.

And, as at all comic fests, cosplayers were prevalent strolling through the corridors of the Javits Center and posing outside in the parking lot.

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The Javits Center on a rainy Sunday.

As rain drizzled down on the Javits Center on Sunday, another New York Comic Con came to a close.

For the gallery of photos from this year’s New York Comic Con, see: New York Comic Con 2017.

 

Mr. Robot’s Multifaceted Marketing Experience at New York Comic Con

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Fsociety Brings an Alternate Reality Game to the Party

USA Network’s Mr. Robot brought a series of interactive marketing experiences to New York Comic Con earlier this month. Like the show’s presence at last summer’s San Diego Comic-Con, the events provided a multilayered experience that combined conspicuous activities with a hidden alternate reality game (ARG) for those who were able to follow the clues. [See: “The Multilayered Mr. Robot Marketing Experience.”] The activities at New York, however, added an additional wrinkle. Whereas San Diego presented a single secret path for players to follow, the New York experience was multi-threaded, providing multiple parallel paths of varying depths for players to explore. At the conclusion of the main event, all the attendees were brought together for a group capstone experience.

Although there was no panel session for Mr. Robot at New York Comic Con this year, elements of the TV series appeared in multiple locations in and near the Javits Center. The program’s fictional narrative blended with the real world through three elements: Bank of E sign-up opportunities, the Red Wheelbarrow BBQ truck, and — most notably — the Ecoin launch party.

Bank of E

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Bank of E at the Javits Center.

The only official Mr. Robot presence at New York Comic Con was a desk at the Javits Center where people could sign up for an account with the show’s fictional Bank of E. In San Diego, new Bank of E customers  received a Bank of E card loaded with 20 Ecoin, the show’s fictional cryptocurrency, that could be used to buy items all around the city’s Gaslamp Quarter. At New York Comic Con, signing up for an account merely rewarded fans a few tchotchkes, such as Bank of E branded sunglasses and a key ring.

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Signing up for a Bank of E account.

There are, however, ongoing perks for Bank of E customers. Since New York Comic Con, Bank of E members have been offered a free Ecoin Power Bank and an Amazon Echo Dot. During New York Comic Con, members could also grab a free lunch at a Red Wheelbarrow BBQ food truck.

Red Wheelbarrow BBQ

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Lunch at the Red Wheelbarrow BBQ.

At San Diego Comic-Con, the Mr. Robot activation (as these marketing events are termed) included a full reconstruction of the Red Wheelbarrow BBQ, the eatery that plays a role in season 3 of the series. At New York, in contrast, a Red Wheelbarrow food truck was available at a different location each day. Bank of E members could enjoy a complimentary lunch of pulled pork (supplied by Starr Catering), chips, and water. Folks who weren’t Bank of E customers could sign up on the spot.

Ecoin Launch Party

The centerpiece of the Mr. Robot Experience at NYCC was the launch party for Ecoin. Due to all the concurrent activities taking place, many of which were hidden, it’s difficult to fully document the experience. This account is based on my own experience and information gleaned from other accounts (most notably the excellent write up at GameDetectives.net, along with additional accounts from TV Guide, MTV, and Nerdophiles.)

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Outside the venue at Terminal 5.

From any vantage point, the launch party — developed by USA Networks along with BBQ Films and Civic Entertainment Group — was an impressive event.

Although Ecoin was prominently featured at San Diego Comic-Con, in the show’s extended real-world narrative, that was merely a pilot project. The official launch of the cryptocurrency took place at New York Comic Con.

Invitations to the event went out over Twitter and elsewhere. Fans who responded quickly received a confirmation message. (More on this RSVP response later.)

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Checking in beneath the illuminated E.

The entrance to the venue at New York’s Terminal 5 was arrayed with Bank of E signs and banners. A large E Corp logo was projected in light on an adjacent building.

After checking in, party guests received a badge with the Ecoin logo and slogan: “A new currency for a new era.” The badge was marked “BACKSTAGE,” implying you would have access to more than the events occurring in plain sight at the party. And, indeed, many attendees participated in activities behind the scenes.

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The champagne flows.

Upon entering the building, guests were met by servers offering flutes of champagne. E Corp advertising was prevalent throughout.

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Artwork honoring E Corp.

An artist was putting the final touches on a large painting of E Corp’s dominance of the Manhattan skyline. A small side stage was set up for the live broadcast of the event.

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Above the atrium: a large E.

The venue’s main space was a soaring three-story atrium. At its pinnacle, a large letter E was suspended.

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E Corp SVP of Marketing Debra Heller.

On the main stage, an actor portraying Debra Heller, E Corp Senior Vice President of Marketing, welcomed the crowd and introduced the band, the Keystrokes, fronted by vocalist Robyn Adele Anderson.

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Robyn Adele Anderson sings.

Hors d’oeuvre were served and drinks flowed leading up to the keynote presentation by E Corp CEO Phillip Price.

More Than Meets the Eye: Behind the Scenes

While these celebrations were underway, covert activities were taking place at various locations throughout the venue.

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RSVP response. [Click to view.]
Confederates for some of these endeavors were recruited before the night of the event.

Observant fans noted something intriguing about the RSVP notification they received: some of the bubbles above the champagne flutes were more prominent than the others. Beneath the phrase CELEBRATE IN STYLE WHILE YOUR SENSES WE BEGUILE! these larger bubbles appeared under the letters BITLYSEWGI. This implied a bit.ly url: http://bit.ly/sewgi

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“Silent Sin.”

Following this link sent you to an RSVP page for the event. (Subsequent to New York Comic Con, the link redirected to the Bank of E’s Ecoin site.) At the bottom of the page was an image with celebratory confetti and ribbons. The central set of ribbons were variations of the letters SILENT SIN.

Entering “Silent Sin” on the RSVP page returned the message:

Congratulations, your eyes have been opened and we now call on you to join our resistance. On October 5th, while EvilCorp is blinded by its own opulence, we will seize control of this Ecoin bacchanal and embarrass them on a global stage. These bourgeois oppressors have fashioned themselves a golden throne and placed the legs squarely on our backs. Together,we will rise up and burn that throne to the ground. Stand with us as we fight for a new tomorrow.

If, and only if, you will be attending the Ecoin Launch Party in person, leave us your email below and you will be contacted by one of our operatives with your directive soon. You must enter the same email used to RSVP to the Ecoin Launch Party. Do not share this page or this message.

People who submitted their email address received the message:

the war wages on.

the sins of evil corp must be
exposed. fsociety needs you at
the Ecoin Launch Event.

terminal 5 (605 West 55th
Street between 11th and 12th)
6:15pm

ask for benny the bus driver
outside the service entrance.
come alone. wear black pants
and a white-long sleeve dress
shirt.

the revolution won’t go down without a fight.

we are fsociety.

Other clues were distributed over Twitter before the event to selected fans who had tweeted using the #wearefsociety hashtag, advising them to “Go to the champagne station and find Charles. Tell him, ‘I am the 99%.'” or “Go to the serving station on Floor 2 and ask for the Chef. Tell her ‘I am a one, not a zero.'”

Some collaborators were recruited through a Twitter Direct Message:

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The mysterious white bus.

Parked beside the rear entrance to the venue on the night of the event was a white school bus with the windows covered with newspaper where a group of invited confederates assembled.

Inside the bus, participants were given cloth Ecoin swag bags containing an fsociety mask and were assigned secret missions.

Some of this group were appointed to sneak into the green room for E Corp CEO Phillip Price and hack his presentation. Others were disguised as waiters and waitresses to mingle with the crowd and distribute clues to other attendees.

Some bags contained notes for different assignments, such as:

we are about to reveal
the sins of evil corp.
blend in. be ready.
before 8:15 find alex
with the white rose
on the 1 st floor.
password:
“are you seeing this, too?”

As the party was underway, the secret missions began.

Joining Fsociety

A number of participants — both those inside the bus and elsewhere at the party — were given a card with a Snapchat Snapcode. Scanning the Snapcode led to the web address:

http://fsociety00.dat.sh/v/CDWNoGOMQSCKeArcAxZk/

Mr-Robot-Mission-Video-FsocietyThat site displayed a brief video that intercuts shots of a hoodie-wearing member of fsociety with a sequence of messages:

HELLO, FRIEND.
WE HAVE A MISSION FOR YOU.

GO TO THE STAIRWALL BEHIND THE BAR.

The final screen shows the fsociety mask with the following message:
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1. ASK FOR JESSIE

2. SHOW THEM A
SCREEN SHOT OF
THIS MESSAGE

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Down the dimly lit corridor.

Once Jessie was located and shown the image from the video, some people reportedly received a 5/9 button. Others, like the group I was with, were further interrogated about our actions that evening and were then led down a series of dimly lit corridors.

During this journey, other groups were being led through the hallways to different locations, indicating that different missions (such as, perhaps, the green room hack) were simultaneously underway.

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Showing allegience: “I am fsociety.”

In my case, the group of three of us were eventually escorted into a small room illuminated with an orange light. There each of us was told to don the full costume of fsociety’s iconic figure — mask, gloves, top hat, jacket, and cane. One by one we then sat in front of a mirror to record our message of allegiance to fsociety. Speaking through the voice-altering microphone, we read from the prepared text on the sign in front of us:

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I AM FSOCIETY.
WE ARE FSOCIETY.
TOGETHER WE CAN
BUILD A NEW WORLD
WHERE WE ARE
FINALLY FREE.

After removing the costume, we left the room and returned to the party.

This was but one of several sequences of similar activities taking place.

Some people were handed a small fsociety 5/9 flag and told to keep it until the right time. Others received stickers advising them to go to the coat check room and say to the person there, “Are you seeing this, too?” Those who did were handed the cloth bag with the Ecoin logo containing an fsociety mask with, at least in some cases, a note attached. My note said:

keep me hidden
find the bathrooms
on the 3rd fl
for further instructions.
say “hello friend” to frankie.

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Frankie questions potential recruits.

Once Frankie was located and the pass phrase given, individuals were led to another corridor facing a row of doors to small bathrooms lit with either a blue or orange light.

Inside each room, as before, was the attire of the fsociety figure with instructions on the wall to take a photo and post it to social platforms with the #Wearefsociety hashtag:

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“Are you with us?”

THE REVOLUTION WON’T
GO DOWN WITHOUT A FIGHT.
ARE YOU WITH US?

Put on your mask
Choose your disguise

Turn your flash off

Capture evidence of your
allegiance for the world to see

Use #WeArefsociety

Leave the costume
Take your mask but keep it under wraps
You’ll need it later

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“Keep me hidden.”

Other bags containing an fsociety mask included different messages. One newfound friend at the party showed me his mask which included the message:

keep me hidden.
show your allegiance
to the rebellion.
look for an out of the
way corner.
put me on.
take a picture
share that picture
with the world.
#wearefsociety

The Capstone Event: E Corp Hacked and Fsociety Triumphant

Meanwhile, in the main hall, the party continued. As the band finished the set with a rendition of Daft Punk’s Get Lucky, E Corp Marketing SVP Heller returned to the stage to introduce the evening’s keynote speaker: E Corp CEO Phillip Price.

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E Corp CEO Phillip Price (Michael Cristofer.)

After the audience was seated, staff members made sure participants who had not previously followed the clues to receive an fsociety mask were given a bag containing the mask.

After showing a promotional E Corp video, CEO Price (actor Michael Cristofer) came to the stage.

Declaring that we live in “dark times” where “dangerous anarchists” are out to destroy the world, Price then assured the audience, “with the right leadership, order and stability will be restored,” touting Ecoin as the new currency to “unite the world.”

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Fsociety takes over.

During his speech, the screen started to glitch. The E Corp logo flickered. As Price continued, the glitching got more severe. The on-screen E Corp logo was then replaced by the fsociety mask. A pair of security agents safely whisked Price off the stage.

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The fsociety band.

One by one, band members returned to the stage, each wearing an fsociety mask.

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Everyone is fsociety.

By this time, everyone in the audience had donned their fsociety masks.

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“We are fsociety.”

The band members lined up on stage and led the crowd in chants of “We are fsociety and we are finally free.”

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The E descends.

The giant illuminated E that had been hanging over the atrium was slowly lowed and carted away.

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Fsociety banners unfurl.

Fsociety banners and sheets filled with graffiti were unfurled from the upper floors of the hall.

A message appeared on the screen:E-Coin-Launch-Video-Attention-NYCC-2017-photo-by-Kendall-Whitehouse-600x400

ATTENTION: WHAT YOU ARE ABOUT TO SEE  MUST NOT BE SHARED WITH THE WORLD UNTIL THE TIME IS RIGHT.

Clips from Mr. Robot appeared on screen. The audience was then surprised with an unannounced screening of the opening episode of season 3, not scheduled to air until the following week.

When the episode concluded, E Corp’s Heller returned to the stage flanked by a security agent. She apologized for the incident and announced the end of the party.

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Fsociety posters everywhere.

As people exited the hall, fsociety posters and graffiti covered the corridor.

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The painting vandalized

The large E Corp painting had been vandalized with fsociety graffiti.

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Protesters occupy the street outside the venue.

Outside the venue, masked fsociety members were protesting and distributing REMEMBER FIVE/NINE stickers. The large E previously projected on the adjacent building had been replaced by the fsociety logo.

By providing various concurrent levels of experience during the four-hour event, each participant felt they had a singular experience. Hardcore fans who cracked the online clues received an invitation to serve in a key role in the experience. Others uncovered clues on site that led them to other secretive missions. And all attendees joined together for the event’s final act.

It was a massively coordinated immersive marketing experience and alternate reality game that blended the TV show’s fictional narrative with the real world and let everyone play a role.

For a photo gallery of the Mr. Robot events at New York Comic Con, see: Mr. Robot Experience: New York Comic Con 2017

 

 


The images from the Mr. Robot video and websites are from potentially copyrighted content, the copyright for which is most likely owned by the program’s production company and/or distributor and possibly also by any actors appearing in the image. It is believed that the use of a web-resolution screenshot for identification and critical commentary on the film and its contents qualifies as fair use under United States copyright law. All other photos on this page are copyright © 2017 Kendall Whitehouse.

The Westworld Experience at New York Comic Con

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Which Hat Will You Wear?

At last year’s New York Comic Con, the HBO Westworld offsite marketing event (known as an “activation” in the industry) consisted of a hybrid physical/virtual experience. [See: “Entering Westworld: VR Marketing at New York Comic Con.”] Visitors who scored one of the coveted appointments entered a reconstruction of the offices of the fictional Delos corporation, where an actor portraying one of the show’s synthetic human hosts greeted you. You were then led into a room to don an HTC Vive VR headset and enter a virtual simulation of Westworld.

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The secret location of the New York offices of Delos.

According to Steve Coulson, a Partner at Campfire who worked with HBO to develop this year’s activation, people who went through the 2016 experience were particularly excited about interacting with the live actors in the physical environment. When planning for this year, HBO and Campfire decided to forego the virtual in favor the actual. This follows a recent trend favoring real-world experiences over virtual simulations in these large scale marketing experiences. [See: “Marketing at Comic-Con Gets Real (Again)“] This updated version of Westworld: The Experience debuted at Comic-Con International’s San Diego event over the summer and came to ReedPop’s New York Comic Con earlier this month.

As at San Diego, it was an exclusive event. The experience accommodated only six people at a time for each 30-minute appointment. The activation was open for ten hours a day, allowing only 120 guests to visit Westworld each of the four days of the convention.

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Online clues for that day’s location to sign up for the experience.

The location to sign up for an appointment changed each day, with clues hinting at the spot appearing in tweets each morning.

The lucky few who obtained a slot were told the location of the installation, several blocks from the convention’s home at the Javits Center.

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Your host greets you upon entering the Delos offices.

Upon entering, guests are greeted by an actor portraying a synthetic human host. You and your five companions are then led into a room displaying weapons and clothing from the show. A wall-sized video screen provides a visual introduction to Westworld.

One-by-one you’re called for your interview. You enter a sparse, dimly lit room where your interrogator greets you. Two hats hang on the wall: one white, one black. Which will you be given?

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Which hat will your interrogator select for you?

The comprehensive interview includes a raft of questions. Some are focused on your psychology, such as: “What percentage of your dreams are nightmares?”

Others are moral conundrums, akin to the Trolley Problem:

“If someone invented a device that would bring happiness to everyone in the world, but would also eliminate half the population, would you: (1) use it or (2) destroy the device and its creator?”

“A band of criminals comes into a bar and shoots everyone. You have a gun. Do you: (1) kill them, (2) join them, or (3) do nothing?”

The interrogation is oddly effective. If you answer the questions honestly, you inevitably begin to think about which hat you’re likely to receive. Are you, truly, a white hat person or a black hat person?

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Heads made from life castings.

Once you’ve been given your hat, you’re led into a narrow room displaying eerie life-mask heads.

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The door you do not enter: Samurai World?

As you move through the corridors of the Westworld Experience, there are details worth noting. One door — through which you do not go — is identified by a circular SW logo. Samurai World, perhaps?

From there you enter an elevator and ascend to the centerpiece of the experience: the Mariposa Saloon.

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Preparing a Blue Blazer.

The saloon, dimly lit in a soft yellow light, is a small but credible reconstruction of the establishment seen in the HBO series. The show’s iconic player piano is positioned on a wall opposite the bar. Working behind the bar are two bartenders — one male, one female — who prepare you a series of three drinks. And, yes, they are real drinks. A post by Michael Leventhal on Hi-Def Ninja includes the recipe for each of the three rounds. The flaming Blue Blazer is particularly striking to see being prepared.

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A host at the Mariposa.

As you enjoy your beverage, women portraying hosts working in the bar alluringly converse with you.

Even though we entered as a group of six, after being interviewed and escorted to the Mariposa, I realized there were only three of us in attendance. By carefully timing the introductory segments — the initial exhibits and the interview — the experience moves the initial group of six through the saloon in two cohorts, making for a very intimate experience.

Other groups that attended the experience reported that it ended with a flurry of drama. An alarm sounds, guests are told there is a problem with the system, and the hosts show signs of glitching. Attendees are then briskly escorted to the elevators to escape. Alas, when I was there, the experience ended more sedately, with the hosts simply telling us it was time to leave.

One final note: The hat. You get to keep the cowboy hat you were assigned, which I knew going into the experience. I had assumed, however, that it would be an inexpensive costume hat. It’s not. It’s a high quality hat made by Serratelli, a company that traces its roots back to 1878 and has been manufacturing Western hats since 1997. This unexpected bit of quality is emblematic of the attention to detail of the entire Westworld Experience, and is a prime example of how to recruit brand advocates by delighting fans.

For a photo gallery from the event, see: Westworld Experience: New York Comic Con 2017

Comic Con Attendance: Numbers, Numbers, and Numbers

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The Size of a Pop Culture Event Depends on How You Count

This year ReedPop’s New York Comic Con reportedly reached a new record high attendance: 200,000. However, it’s difficult to know the actual size of the event relative to other fan conventions — or even to the previous year’s New York Comic Con — due to vagaries in how attendance is counted.

New York Comic Con is unquestionably huge. Several years ago the annual fan fest outgrew the confines of the Javits Center and now hosts additional programming sessions in the The Manhattan Center’s Hammerstein Ballroom, the Theater at Madison Square Garden, and Hudson Mercantile.

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Artist Alley crowded with fans.

The Javits seemed particularly crowded this year due, at least in part, by having less available floor space than in past years. Javits North, traditionally the site of Artist Alley, was closed due to construction, forcing the show’s artists to relocate from the 80,000 square foot hall to the 45,000 sq ft. room 1E on the ground floor, a space used for vendor exhibits in the previous year.

Ways to Count

While fan festivals both large and small routinely report specific attendance numbers, what they mean is less clear. There is no industry standard for attendance calculations at pop culture conventions. In practice, at least three methods are used:

(1) Counting unique individuals, where each person counts as one attendee, regardless of the number of tickets they hold or days they attend.

(2) Counting the number of tickets sold (whether for a single day or multiple days)

(3) Counting the number of people who enter each day and totaling it for all the days of the event.

For example: An individual with two single-day tickets (say, one for Friday and one for Saturday), would count as one attendee using the first approach and two using the second and third. On the other hand, someone with a single four-day ticket would count as one attendee using the first and second methods, but four using the third.

The third method is sometimes referred to as a “turnstile” count, although this term introduces an additional confusion. Most events allow you to leave and return later the same day, so an actual count of the number of turnstile entrances would further inflate the number, making this a potential fourth method of counting attendance  (although I know of no event that actually uses this approach).

Which Con Uses Which Numbers?

When a convention reports attendance figures, it’s often not clear which method is being used. All these approaches are valid, but they’re different, making comparisons fraught with uncertainty.

San Diego Comic-Con reportedly uses the most conservative approach: a count of unique individuals, regardless of the number of days each person attends. Comic-Con International, which hosts the San Diego event, uses a Member ID system that allows them track the number of tickets or passes given to each individual. The attendance at San Diego Comic-Con has been capped by space constraints for several years and is reported to be around 130,000.

When New York Comic Con proclaimed a significantly higher number — 151,000 — in 2014, it sparked a flurry of articles breathlessly reporting that ReedPop’s event had surpassed the Comic-Con International convention. The confusion was compounded by ReedPop’s identifying the number as a “unique attendee” count. Reporting by the SDCC Unofficial Blog, however, clarified that ReedPop was counting tickets sold (using method 2, above) not unique individuals (method 1). Although ReedPop introduced a Fan Verification system linked to RFID badges in 2016 that could allow them to track individual attendance, given the steady increase in the numbers, it seems unlikely they have switched to a more conservative method of reporting attendance.

The key takeaway is that comparing attendance figures from events run by different organizations — Comic-Con International (San Diego Comic-Con and Wondercon), ReedPop (New York Comic Con, Chicago’s C2E2, Emerald City Comic Con), Wizard World (events in dozens of cities) or others — is highly dubious.

Assuming the method for each event remains the same, however, at least year-over-year increases could provide a reasonable proxy for the relative growth of a single event. Alas, this year New York Comic Con — which, remember, tallies the number of tickets sold — changed their ticket sales policy to no longer offer a four-day ticket. People were able to attend all four days only by buying four single-day tickets. Thus, even with the same number of attendees, the number of tickets sold would be expected to increase irrespective of any growth in attendance.

New York Comic Con and Comic-Con International: San Diego are both enormous pop culture events, with an broad array of activities and large numbers of attendees. Until the industry adopts a standard accounting method, however, the relative size of each will remain obscure.

For a visual tour of this year’s New York Comic Con, see:  New York Comic Con 2017

New York Comic Con 2016: Recap and Photo Highlights

New York Comic Con 2016. Photo by Kendall Whitehouse.

The major comic cons — such as Comic-Con International’s San Diego event in the summer and ReedPOP’s New York Comic Con in the fall — feature a large assortment of pop culture events and activities. That presents a challenge for people who are interested in multiple aspects of popular media — movies, television shows, comic books, and more. There’s a great deal to see and, given the scale of these events, a great deal will be missed.

With that caveat, here is an overview of highlights from New York Comic Con 2016 from my perspective, with links to additional photos.

Still Expanding

This year New York Comic Con announced a record high in ticket sales, reporting sales of “at least 185,000 unique tickets,” up from 167,000 the previous year.

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The Javits Center is still aglow as dusk falls on New York City.

As discussed last year [see “New York Comic Con 2015: Recap and Photo Highlights“], because of the different ways in which attendance is tallied, these numbers do not provide a meaningful basis of comparison with events run by other organizations. San Diego Comic-Con’s attendance numbers (reported as around 130,000), tallies unique attendees, many of which hold more than one ticket for different days, making head-to-head comparisons with New York’s “tickets” count infeasible. Nonetheless, New York Comic Con’s ticket number does provide an indicator of the relative increase in the size of this festival year over year.

Another indicator of the growing scale of the event is the increase in venue space. Last year, New York Comic Con grew beyond the confines of the Javits Center to include panels in the 2,200-seat Hammerstein Ballroom. This year, the expansion continued further into midtown Manhattan with the addition of events at the Theater at Madison Square Garden and, for BookCon (a companion event run by New York Comic Con’s ReedPOP), the Hudson Marcantile venue.

Television Highlights: Marvel/Netflix, Mr. Robot, Hulu, and Amazon Prime

In recent years, New York Comic Con has become a major event for television programming including broadcast, cable, and streaming platforms.

While fans were thrilled that San Diego Comic-Con this year included material from Marvel’s Netflix series, New York Comic Con has featured panels on Marvel’s Netflix shows for several years, introducing the full cast of Marvel’s Daredevil at New York Comic Con 2014 and bringing the casts of both Daredevil season 2 and Marvel’s Jessica Jones to the 2015 con (along with a surprise showing of the entire first episode of Marvel’s Jessica Jones). This year, Marvel’s Head of Television Jeph Loeb again brought a powerhouse presentation to New York Comic Con featuring upcoming Marvel Netflix features.

Marvel's Iron Fist - New York Comic Con. Photo by Kendall Whitehouse.
The cast of Marvel’s Iron Fist.

First on stage were the cast members of Marvel’s Iron Fist: Finn Jones, Jessica Henwick, David Wenham, Rosario Dawson, Tom Pelphrey, Jessica Stroup, and showrunner Scott Buck.

Following the Iron Fist panel, Loeb welcomed The Punisher‘s Jon Bernthal to the stage. Bernthal was then joined by Deborah Ann Woll, who plays Karen Page in Marvel’s Daredevil the forthcoming series The Punisher and The Defenders.

Marvel's The Defenders - New York Comic Con 2016. Photo by Kendall Whitehouse.
The Defenders: Charlie Cox, Krysten Ritter, Mike Colter, and Finn Jones.

Loeb then assembled on stage for the first time the central cast of Marvel’s The Defenders: Charlie Cox, Krysten Ritter, Mike Colter, and Finn Jones. The crowd, as you might expect, went crazy. As a final surprise, it was announced that the role of Alexandra, the villain in The Defenders, would be played by Sigourney Weaver, who then joined the other cast members on stage.

While the Marvel panel was a highlight of the con, other new television and streaming series were also well represented.

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Mr. Robot’s Sam Esmail and Courtney Looney.

A launch event for the publication of the book Mr. Robot: Red Wheelbarrow included a Q&A with Mr. Robot showrunner Sam Esmail and writer Courtney Looney, followed by a book signing by both.

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Marc Tyler Nobleman and Athena Finger discuss Batman & Bill.

The session on Hulu’s Batman & Bill showed the first part of the forthcoming documentary about Marc Tyler Nobleman’s quest to get Batman writer and co-creator Bill Finger the credit he was long denied for his contribution to the character. The panel included Nobleman, longtime Batman fan and movie producer Michael Uslan, attorney Alethia Mariotta, the documentary’s directors Don Argott and Sheena M. Joyce, and Bill Finger’s granddaughter Athena Finger. [For more on Nobleman’s quest for acknowledgement for Finger, see Knowledge@Wharton, “The Dark Knight’s Dark Secret: Bill Finger’s Uncredited Role in the Story of Batman.”

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Gale Anne Hurd and Aaron Mahnke.

The “Amazon Prime Video Presents” panel included the cast and creators of The Tick, Sneaky Pete, and Lore, including Producers Gale Anne Hurd and Barry Josephson, Lore podcast creator Aaron Mahnke,  screenwriter Graham Yost, The Tick creator Ben Edlund, actor Giovanni Ribisi, and moderator Jamie Hector.

Additional Panels: Comic Books, Industry, and Culture

Marvel’s presence at New York Comic Con extended beyond the company’s large booth on the show floor and the celebrity-filled Netflix series panel to include its comic book properties as well.

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Black Panther writers Ta-Nehisi Coates and Don McGregor.

On Friday morning, Marvel celebrated “50 years of the Black Panther,” with a panel featuring an impressive array of creators from different eras of the groundbreaking character. Byron Pitts moderated the session with current Black Panther writer Ta-Nehisi Coates and former writers Christopher Priest and Don McGregor, artists Brian Stelfreeze and Alitha Martinez, Run–D.M.C.’s Darryl McDaniels, stage actor James Monroe Iglehart (best known for the role of Genie in Aladdin), and Marvel Comics Editor-in-Chief Axel Alonso.

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Charles Kochman, Rand Hoppe, Paul Levitz, and Danny Fingeroth.

In the session “Celebrating Will Eisner and Jack Kirby: Two Centuries of Genius,” panelists Charles Kochman, Rand Hoppe, Paul Levitz, and Danny Fingeroth discussed the enduring contributions of two of the seminal creators of sequential art and narrative.

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Joe Pruett and Mike Marts talk AfterShock Comics.

The panel on “AfterShock Comics: Past, Present and Future” included AfterShock Publisher and CCO Joe Pruett; Editor-in-Chief Mike Marts; SVP for Digital-Creative Mike Zagari; writers Brian AzzarelloFrank Tieri, and Adam Glass; and artist Juan Doe.

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Vivek Tiwary at the ICv2 Insider Talks.

A session by industry trends and analysis firm ICv2 included Vivek Tiwary‘s inspiring talk about his graphic novel The Fifth Beatle, followed by ICv2 CEO Milton Griepp‘s discussion of the future of retail in the comic book industry. Heidi MacDonald then introduced revered industry veteran Karen Berger who gave an insightful discussion of the current state of the industry.

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Carrie Goldman and Chase Masterson lead the End Bullying panel.

Carrie Goldman and Chase Masterson hosted the “End Bullying: Be a SuperheroIRL!” panel which featured moving personal stories by Batman Executive Producer Michael Uslan and others.

Marketing Events

The large pop culture events like New York Comic Con and San Diego Comic-Con have become showplaces for large scale — and highly entertaining — marketing activities by major media companies.

As in past years, New York Comic Con was peppered with marketing booths by several brands unrelated to popular culture. Chevrolet was once again a featured sponsor. Geico‘s ubiquitous advertising has become a staple at several large cons, including New York Comic Con.

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Welcome to Westworld.

Many of the major marketing installations, however, were for popular television programs. Interactive environments set up just outside the Javits Center included the South Park 20 Experience, with life-sized standups of many of the South Park characters, and an Ash vs. the Evil Dead walk-though installation.

As we’ve seen in recent years, virtual reality was a major component of many of the marketing installations. [See Knowledge@Wharton, “Marketing at Comic-Con: Virtual Reality Gets Real” and “Marketing at Comic-Con: Virtual Reality Melds with the Real World“] A room in the lower level of the Javits Center, dubbed the Experiential Zone, was dedicated to immersive interactive environments.

Amazon’s The Man in the High Castle Virtual Experience, which was on display at San Diego Comic-Con over the summer, made a return appearance at New York Comic Con, although it didn’t include the large museum component seen at San Diego.

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A Westworld host greets you.

One of the most compelling marketing events combined an interactive virtual experience with an impressive physical reconstruction of the world of HBO’s Westworld. A short distance from the Javits Center a staid, corporate-looking building was marked with the Westworld logo. Inside, the white-clad “hosts” — playing the role of the show’s lifelike automatons — take you down a corridor that leads to a virtual reality experience that places you in universe of Westworld. This combination of a physical, constructed environment melded with a virtual experience is the high point of the marketing experiences at the con. [For a more detailed description of the Westworld VR experience, see Knowledge@Wharton, “Entering Westworld: VR Marketing at New York Comic Con“]

Comic Book Creators

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Jean-Claude Mézières and Luc Besson.

A primary focus for me at Comic Con is photographing portraits of the men and women who create comic books. This year’s New York Comic Con featured a number of storied creators. I was pleased to have the opportunity this year to take a portrait of the great Frank Miller. And, in a moment of serendipitous Comic Con magic, I stumbled across a signing event with filmmaker Luc Besson, promoting his forthcoming film Valerian and the City of a Thousand Planets, and artist Jean-Claude Mézières, who illustrated the original Valérian comics.

For a photo gallery of comics creators at this year’s show, see the Flickr album, “Comic Book Creators: New York Comic Con 2016“:

Comic Book Creatores - New York Comic Con 2016. Photo by Kendall Whitehouse.

And… Cosplay

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Cosplay at New York Comic Con.

While I don’t typically focus on cosplay photography, it’s always fun to capture some of the creative costumes roaming the convention center. I’m particularly fond of seeing early Steve Ditko creations, like the Mac Gargan version of the Scorpion I spotted this year. Another favorite was the WW I version of the Red Skull.

For a full visual recap of New York Comic Con 2016 in 300-plus photos, see the Flickr album, “New York Comic Con 2016“:

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[Click to new photo gallery.]

New York Comic Con 2015: Recap and Photo Highlights

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The growing enthusiasm for all things pop culture was on display once again this past weekend at New York Comic Con. The sold-out event, run by the ReedPop unit of Reed Exhibitions, a division of RELX Group (formerly Reed Elsevier), drew its largest crowd ever. The event reported an all-time high attendance of 167,000, up from last year’s high of 151,000.

Bigger than Big?

New York Comic Con 2015. Photo-by-Kendall-Whitehouse
This year’s New York Comic Con marked a new attendance record.

Comparisons with other comic cons is difficult, however, due to the lack of a standard method of reporting attendance figures. New York Comic Con apparently tallies the number of people who attend each day to generate their total attendance figure. Comic Con International’s San Diego Comic-Con, on the other hand, reportedly counts each attendee only once, regardless of how many days the person attends. In other words, someone with a four-day badge, who attends all four days, would be counted four times in New York’s tally, but only once in San Diego’s. Thus, although San Diego Comic-Con reports a smaller attendance number of roughly 130,000, the West Coast event likely remains the largest popular culture convention in the U.S.

New York Comic Con is clearly growing, however, this year expanding to an additional venue beyond the Javits Center, adding the 2,200 seat Hammerstein Ballroom for panel sessions.

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The Main Stage wristband line.

The size of the convention was also apparent from the length of the lines at the event. On Saturday morning before the Javits Center opened, the line to enter the building started at 11th Avenue and 38th Street, stretched two blocks up to 40th Street, turned the corner to follow 40th Street down the long crosstown block to 12th Avenue, and then turned down 12th Ave to extend six more blocks down to 34th Street — a total distance of roughly 0.6 miles. Unlike San Diego Comic-Con, which provides different lines for Hall H and everything else, at New York Comic Con there is initially one line outside the building for everything. When the convention center opened, the line moved briskly, despite the requirement to check bags and scan the RFID chip in each badge. Once inside, the line splits into one for the exhibition hall (or anywhere other than the Main Stage) and multiple separate lines to get a wristband for one of the day’s panels on the Main Stage.

As first implemented last year, the Main Stage auditorium at New York Comic Con is cleared between each panel. This differs from the halls at San Diego Comic-Con (or any of the other rooms at New York Comic Con) which allow audience members to stay for multiple panels. As discussed last year when this policy was first introduced [see “New York Comic Con 2014: Bigger and Better“], this approach is a mixed blessing. While it makes it easier to gain access to the one major panel of your choice, it’s nearly impossible to see any of the other Main Stage panels that day. By contrast, at San Diego Comic-Con gaining entry to Hall H often requires camping out in line for many hours but, once in the room, fans can stay throughout the entire day’s programming. The process at New York Comic Con also means less programming in total, since the scheme requires 45 minutes between panels to clear the room, in contrast to only 15 minutes between most of San Diego’s panel sessions.

Beyond the scale of the event, however, the range and the quality of programming at ReedPop’s New York Comic Con continue to secure the event’s position as the premiere East Coast pop culture event.

Marketing Mania

Marketing is a major thrust of all comic cons — from the presentations by television studios to the vendor booths throughout the exhibition hall, and comic cons often feature creative approaches to advertising to the pop culture crowd.

New York Comic Con 2015. Photo-by-Kendall-Whitehouse
Jessica Jones marketing: sidewalk graffiti.
New York Comic Con 2015. Photo-by-Kendall-Whitehouse
Mock ads for Nelson and Murdock, Attorneys at Law.

Marvel Television had a significant presence at New York Comic Con this year, with major presentations on their Netflix series Daredevil and Jessica Jones. (More on these below.) These Marvel properties also presented clever viral marketing campaigns outside the walls of the Javits Center. Spray-painted in the style of street art graffiti on the sidewalks around the convention center were messages using the #JessicaJones hashtag along with statements such as “I know your secrets.” (As clever as this is, one wonders about the legality of this defacement of public property.) Elsewhere around the arena were mock ads for the legal services of Nelson and Murdock, the attorneys in Marvel’s Daredevil.

A few years ago it was noteworthy to see companies outside the realm of pop culture exhibiting at a comic con. [See, from 2012: ‘Consumer Brands Go Geek at Comic Con” and, from 2013: “Philadelphia Comic Con: Batman, Buffy and … Bath Fitter?“] No longer. It is now common practice at many of the large, for-profit conventions, such as those run my ReedPop and WizardWorld, to include vendors unrelated to pop culture hawking their products to the comic con crowd. As in past years, Chevrolet was a partner sponsor of this year’s New York Comic Con. Other partner sponsors this year included such wide ranging brands as Honey Nut Cheerios, Courtyard Marriott, and Jelly Belly Candy Company.

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Progressive insurance “Protector-corn.”

One vendor embracing the spirit of con culture was Progressive. The insurance company provided lockers where fans could temporarily store their loot and a charging hub for mobile devices in need of power. More bizarre were the “Protector-corns” — workers dressed as a mashup of company spokesperson Flo and a unicorn — who provided “line insurance” by holding attendees’ places in line while they grabbed food or took a restroom break.

Programming Sessions

While New York Comic Con offers a full array of programming sessions on comic books, games, movies, and cosplay, the event is particularly strong in the depth of its presentations on television programming.

The Librarians and Felicia Day

New York Comic Con 2015. Photo-by-Kendall-Whitehouse
The Librarians panel.

On Friday, the cast and crew of the TNT series The Librarians discussed what to expect in the new season. The panel included actors John Larroquette, Christian Kane, John Kim, Lindy Booth, and Rebecca Romijn, along with Executive Producer Dean Devlin. Following this panel, actor Jeff Hephner showed an extended clip of his upcoming TNT series, Agent X, co-starring Sharon Stone.

New York Comic Con 2015. Photo-by-Kendall-Whitehouse
Felicia Day.

Following the TNT panels, actor, producer, and writer Felicia Day arrived on the Empire Stage. Fresh off the book tour for her memoir, You’re Never Weird on the Internet (Almost), Day participated in an hour-long audience question and answer session.

Limitless, Colony, and Mr. Robot

New York Comic Con 2015. Photo-by-Kendall-Whitehouse
Jake McDorman and Jennifer Carpenter on the Limitless panel.

Later on Friday afternoon, as part of the CBS TV Studios session, the Hammerstein Ballroom hosted a Limitless panel with actors Jake McDorman and Jennifer Carpenter, and Executive Producer Craig Sweeny.

Following the CBS presentations, the Hammerstein Ballroom featured panels for two USA TV series: Colony, scheduled to debut on January 14, 2016, and Mr. Robot, which recently ended its initial 10-episode season.

Carlton Cuse, Josh Holloway, and Ryan Condal.
Colony: Carlton Cuse, Josh Holloway, and Ryan Condal.

The Colony panel featured series co-creators Carlton Cuse and Ryan Condal, along with lead actor Josh Holloway discussing the forthcoming series about a near future in which the citizens of Los Angeles live under the domination of an occupying force. While audience speculation ran rampant about the nature of the mysterious occupiers, Cuse and Condal remained mum on the details. In addition to a Q and A with the creative team, the pilot episode of Colony was screened in full.

Martin Wallström, Rami Malek, Christian Slater, Carly Chaikin, and Portia Doubleday.
Mr. Robot: Martin Wallström, Rami Malek, Christian Slater, Carly Chaikin, and Portia Doubleday.

Much of the audience in the Hammerstein Ballroom that afternoon appeared to be there to see the Mr. Robot panel, which included actors Rami Malek, Christian Slater, Portia Doubleday, Carly Chaikin, and Martin Wallström, and showrunner Sam Esmail, in conversation with Andy Greenwald. While details about season 2 were scant, Esmail indicated the upcoming episodes would turn very dark. Masks of fsociety, the series’ subversive hacker group, were distributed to the audience at the outset of the panel. Near the end of the session, the cast hopped down from the stage to pose in front of the auditorium full of masked fans and take a few quick selfies with audience members.

Daredevil and Jessica Jones

On Saturday, Marvel Television presented a two-part panel on the Main Stage featuring the company’s Netflix series Daredevil and Jessica Jones.

As Marvel Television head Jeph Loeb walked to the podium to introduce the first of the two panels he stopped and said he wanted to do something unscripted. He then dashed off stage and returned briefly with cast members from both shows — Krysten Ritter (Jessica Jones), Charlie Cox (Daredevil) and Mike Colter (Jessica Jones and Luke Cage) — playfully stating this is the most the audience would presently see of The Defenders, an upcoming Netflix Marvel team-up series featuring those characters.

New York Comic Con 2015. Photo-by-Kendall-Whitehouse
Daredevil‘s Deborah Ann Woll, Charlie Cox, and Elden Henson.

Loeb returned to the stage to introduce the Daredevil panel, with a full list of cast members from season 2: Charlie Cox, Deborah Ann Woll, Elden Henson, Jon Bernthal, and Elodie Yung, along with season 2 showrunners Douglas Petrie and Marco Ramirez (replacing season 1 showrunner Steven DeKnight), and Marvel Chief Creative Officer Joe Quesada. The panel included a sizzle reel with footage from seasons 1 and 2, including a quick shot of Elodie Yung donning her mask as Elektra that brought cheers from the crowd.

New York Comic Con 2015. Photo-by-Kendall-Whitehouse
From Jessica Jones: Jeph Loeb, Krysten Ritter, and Mike Colter.

Following Daredevil, Loeb brought to the stage the cast of Netflix’s next Marvel series, Jessica Jones: actors Krysten Ritter, Mike Colter, Rachael Taylor, Carrie-Anne Moss, Wil Traval, Eka Darville, and Erin Moriarty, and showrunner Melissa Rosenberg.

Missing from the panel was actor David Tennant, who was working in a play in London. Tennant appeared in a brief video segment apologizing for his absence and mentioning that clips from the series would follow. To the initial dismay of the crowd, Loeb explained that Tennant misspoke — they didn’t have clips from Jessica Jones to show. He quickly explained that they didn’t have any clips because they would show, for the first time anywhere, the complete first episode of the series, which elicited an enthusiastic roar from the audience.

Minority Report and DC’s Legends of Tomorrow

New York Comic Con 2015. Photo-by-Kendall-Whitehouse
Meagan Good and Stark Sands on the Minority Report panel.

On Sunday, back at the Empire Stage, the Minority Report panel included actors Meagan Good, Wilmer Valderrama, Nick Zano, Stark Sands, Laura Regan, Daniel London, and Li Jun Li.

New York Comic Con 2015. Photo-by-Kendall-Whitehouse
DC’s Legends of Tomorrow panel.

As the Minority Report panel ended, it was standing room only as people jammed the room waiting for DC’s Legends of Tomorrow panel with cast members Arthur Darvill, Brandon Routh, and Ciara Renee, and showrunner Phil Klemmer. Given the size of the crowd, the powerhouse programming lineup in this Warner Bros. Television Takeover that began with of DC’s Legends of Tomorrow and included Gotham, Supergirl, Blindspot and Person of Interest would have been better suited for the larger Main Stage.

Creators and Cosplayers

New York Comic Con 2015. Photo-by-Kendall-Whitehouse
Comic book artists, writers, and editors.

The Artist Alley at New York Comic Con is one of the best of any pop culture convention. Strolling around the tables of comic book writers, artists, and editors often leads to serendipitous encounters with the men and women who create comic books. Former Marvel Comics Editor-in-Chief Jim Shooter was in attendance for his first comic con in many years. And it was wonderful to see Lumberjanes creators Brooke Allen and Shannon Watters interacting with fans of the critically acclaimed all-ages series. I had conversations with a number of my favorite comic book creators including Empty Zone writer and artist Jason Shawn Alexander, Daredevil artist Lee Weeks, horror illustrator Basil Gogos, Intersect writer and artist Ray Fawkes, The Fifth Beatle author Vivek Tiwary, and many others.

New York Comic Con 2015. Photo-by-Kendall-Whitehouse
Cosplay at New York Comic Con 2015.

Finally, as always, the corridors of he Javits Center were filled with fans in creative costumes of pop culture characters.

For a complete photographic overview of this year’s event, see the Flickr album: New York Comic Con 2015.

New York Comic Con 2015. Photo-by-Kendall-Whitehouse New York Comic Con 2015. Photo-by-Kendall-Whitehouse New York Comic Con 2015. Photo-by-Kendall-Whitehouse New York Comic Con 2015. Photo-by-Kendall-Whitehouse New York Comic Con 2015. Photo-by-Kendall-Whitehouse