Tag: nycc

New York Comic Con 2017: Recap and Photo Highlights

New York Comic Con 2017: Recap and Photo Highlights

Television, Movies, Comic Books, and Immersive Marketing at NYCC New York Comic Con, organized by the Relx Goup's ReedPop, once again featured a rich array of pop culture activities during the four-day fan fest. A number of outlets reported a record high attendance of 200,000. A change in the way tickets were allocated this year, however, … Continue reading New York Comic Con 2017: Recap and Photo Highlights

Mr. Robot’s Multifaceted Marketing Experience at New York Comic Con

Mr. Robot’s Multifaceted Marketing Experience at New York Comic Con

Fsociety Brings an Alternate Reality Game to the Party USA Network's Mr. Robot brought a series of interactive marketing experiences to New York Comic Con earlier this month. Like the show's presence at last summer's San Diego Comic-Con, the events provided a multilayered experience that combined conspicuous activities with a hidden alternate reality game (ARG) … Continue reading Mr. Robot’s Multifaceted Marketing Experience at New York Comic Con

The Westworld Experience at New York Comic Con

The Westworld Experience at New York Comic Con

Which Hat Will You Wear? At last year's New York Comic Con, the HBO Westworld offsite marketing event (known as an "activation" in the industry) consisted of a hybrid physical/virtual experience. [See: "Entering Westworld: VR Marketing at New York Comic Con."] Visitors who scored one of the coveted appointments entered a reconstruction of the offices … Continue reading The Westworld Experience at New York Comic Con

New York Comic Con 2016: Recap and Photo Highlights

New York Comic Con 2016: Recap and Photo Highlights

The major comic cons -- such as Comic-Con International's San Diego event in the summer and ReedPOP's New York Comic Con in the fall -- feature a large assortment of pop culture events and activities. That presents a challenge for people who are interested in multiple aspects of popular media -- movies, television shows, comic … Continue reading New York Comic Con 2016: Recap and Photo Highlights

From the Real World to the Virtual: Westworld at New York Comic Con

From the Real World to the Virtual: Westworld at New York Comic Con

Virtual reality (VR) had a significant presence at ReedPop's New York Comic Con this year. A dedicated exhibition space on the lower level of the Javits Center, dubbed the Experiential Zone, demonstrated a number of approaches to virtual reality and immersive cinema for both entertainment and marketing. One of the most compelling examples of using … Continue reading From the Real World to the Virtual: Westworld at New York Comic Con

Comic-Con: Glimpse the Future in the Smaller Rooms

Comic-Con: Glimpse the Future in the Smaller Rooms

There's a joyful nostalgia in looking back at photos from previous comic cons, recalling the clever cosplay, the rousing panel sessions and celebrity appearances, and the encounters with friends old and new. I'm also struck by how often the creators of hugely popular movies, TV shows, and comic books -- people who now fill the … Continue reading Comic-Con: Glimpse the Future in the Smaller Rooms