Commentary by Kendall Whitehouse
Tag: nycc
Fsociety Brings an Alternate Reality Game to the Party USA Network's Mr. Robot brought a series of interactive marketing experiences to New York Comic Con earlier this month. Like the show's presence at last summer's San Diego Comic-Con, the events provided a multilayered experience that combined conspicuous activities with a hidden alternate reality game (ARG) … Continue reading Mr. Robot’s Multifaceted Marketing Experience at New York Comic Con
Which Hat Will You Wear? At last year's New York Comic Con, the HBO Westworld offsite marketing event (known as an "activation" in the industry) consisted of a hybrid physical/virtual experience. [See: "Entering Westworld: VR Marketing at New York Comic Con."] Visitors who scored one of the coveted appointments entered a reconstruction of the offices … Continue reading The Westworld Experience at New York Comic Con
The size of a pop culture event depends on how you count
The major comic cons -- such as Comic-Con International's San Diego event in the summer and ReedPOP's New York Comic Con in the fall -- feature a large assortment of pop culture events and activities. That presents a challenge for people who are interested in multiple aspects of popular media -- movies, television shows, comic … Continue reading New York Comic Con 2016: Recap and Photo Highlights
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