Tag: nycc

The Westworld Experience at New York Comic Con

The Westworld Experience at New York Comic Con

Which Hat Will You Wear? At last year's New York Comic Con, the HBO Westworld offsite marketing event (known as an "activation" in the industry) consisted of a hybrid physical/virtual experience. [See: "Entering Westworld: VR Marketing at New York Comic Con."] Visitors who scored one of the coveted appointments entered a reconstruction of the offices … Continue reading The Westworld Experience at New York Comic Con

New York Comic Con 2016: Recap and Photo Highlights

New York Comic Con 2016: Recap and Photo Highlights

The major comic cons -- such as Comic-Con International's San Diego event in the summer and ReedPOP's New York Comic Con in the fall -- feature a large assortment of pop culture events and activities. That presents a challenge for people who are interested in multiple aspects of popular media -- movies, television shows, comic … Continue reading New York Comic Con 2016: Recap and Photo Highlights

From the Real World to the Virtual: Westworld at New York Comic Con

From the Real World to the Virtual: Westworld at New York Comic Con

Virtual reality (VR) had a significant presence at ReedPop's New York Comic Con this year. A dedicated exhibition space on the lower level of the Javits Center, dubbed the Experiential Zone, demonstrated a number of approaches to virtual reality and immersive cinema for both entertainment and marketing. One of the most compelling examples of using … Continue reading From the Real World to the Virtual: Westworld at New York Comic Con