Category: Popular Culture

Media Marketing and the Evolution of Narrative Structure

Media Marketing and the Evolution of Narrative Structure

To no one's surprise, the highest-grossing movie this weekend was Marvel Studios'┬áThe Avengers, which brought in over $200 million in the U.S. While nothing is ever certain in Hollywood -- even a big-budget, effects-laden production can underperform (as Marvel parent Disney found out with John Carter) -- The Avengers seemed destined to generate a box … Continue reading Media Marketing and the Evolution of Narrative Structure

The Legacy of Jerry Robinson

The Legacy of Jerry Robinson

Batman is now big business. The character starred in motion pictures that generated the highest domestic box office grosses in two separate years: 1989 (Batman) and 2008 (The Dark Knight). Batman has been reinterpreted over the decades -- from Adam West's campy portrayal in the 1960s television series to the dark and gritty interpretations of … Continue reading The Legacy of Jerry Robinson

The Story Behind the Stories of Spider-Man and Dr. Strange

The Story Behind the Stories of Spider-Man and Dr. Strange

"Strange and Stranger: The World of Steve Ditko" by Blake Bell Steve Ditko was one of the greatest artists from the "Silver Age" of comic books in the 1960s. After illustrating the horror and suspense comics that were prevalent in the 1950s, Ditko, along with Marvel Comics editor-in-chief Stan Lee, created two of the most … Continue reading The Story Behind the Stories of Spider-Man and Dr. Strange