Tag: cable TV

Maybe More Really is More in TV Advertising

Maybe More Really is More in TV Advertising

In "The Hulu Effect at Fox TV? Less is More in TV Advertising" last December, I observed that Fox television appeared to be following the lead of online video services like Hulu in running fewer ads per show. By having shorter commercial breaks -- and communicating at the outset that the program would, for example, … Continue reading Maybe More Really is More in TV Advertising

Cable Channels in the Internet Monetization Gap

There was more buzz about whether (and how) cable companies should make their content available over broadband at the annual Cable Show confab in Washington D.C. this past week. According to the report in Variety, Comcast is developing "On-Demand Online," an initiative similar to Time Warner's plans for "TV Anywhere," which would provide subscribers with … Continue reading Cable Channels in the Internet Monetization Gap

The Latest Weapon in the Cable TV Battle: Local Content

As telephone companies move into the territory traditionally occupied by cable TV operators, local content is proving to be a differentiator for attracting and retaining customers. According to the Wall Street Journal, Verizon Communications plans to launch a TV channel in New York City with local news and information to compete with the local news … Continue reading The Latest Weapon in the Cable TV Battle: Local Content

Time Warner’s Vision: TV Everywhere

Time Warner’s Vision: TV Everywhere

At the Deutsche Bank Securities Media and Telecommunications Conference earlier this week, Time Warner Chairman and CEO Jeff Bewkes fielded a question about the company's plans for "TV Everywhere." According to Bewkes, Time Warner is exploring making content from HBO, TNT, the Cartoon Network and other Time Warner properties available to subscribers through venues other … Continue reading Time Warner’s Vision: TV Everywhere