Tag: advertising

Maybe More Really is More in TV Advertising

Maybe More Really is More in TV Advertising

In "The Hulu Effect at Fox TV? Less is More in TV Advertising" last December, I observed that Fox television appeared to be following the lead of online video services like Hulu in running fewer ads per show. By having shorter commercial breaks -- and communicating at the outset that the program would, for example, … Continue reading Maybe More Really is More in TV Advertising

The Hulu Effect at Fox TV? Less is More in TV Advertising

The Hulu Effect at Fox TV? Less is More in TV Advertising

The current (December 8 - 14) issue of TV Guide reports that the Fox television network is experimenting with a new advertising model -- running fewer ads per show. That's right, less advertising. The network is running only about 5 minutes of advertising -- roughly half the normal amount -- on shows like Fringe and … Continue reading The Hulu Effect at Fox TV? Less is More in TV Advertising