Commentary by Kendall Whitehouse
Tag: advertising
In "The Hulu Effect at Fox TV? Less is More in TV Advertising" last December, I observed that Fox television appeared to be following the lead of online video services like Hulu in running fewer ads per show. By having shorter commercial breaks -- and communicating at the outset that the program would, for example, … Continue reading Maybe More Really is More in TV Advertising
The current (December 8 - 14) issue of TV Guide reports that the Fox television network is experimenting with a new advertising model -- running fewer ads per show. That's right, less advertising. The network is running only about 5 minutes of advertising -- roughly half the normal amount -- on shows like Fringe and … Continue reading The Hulu Effect at Fox TV? Less is More in TV Advertising
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