Commentary by Kendall Whitehouse
Category: Marketing
When Variety columnist and blogger Scott Kirsner published his book, "Fans, Friends, and Followers," he sent a request to other writers to document additional tales of how creative artists are using innovative methods to develop a fan base and establish a sustainable career. When I received Kirsner's request, the first person who came to mind … Continue reading Kat Parsons: Building a Musical Career by Connecting with People
Updated, May 23, 2009 When I interviewed IMAX CEO Rich Gelfond (then co-chairman and co-CEO) for Knowledge@Wharton two years ago, it seemed like the best of times and the worst of times for the company. While IMAX had done record box office with the just-released Harry Potter and the Order of the Phoenix, the company's … Continue reading The IMAX Conundrum
In between the flurry of stories about Fox Broadcasting declining to air the mysterious 13th episode of Joss Whedon's "Dollhouse" and concerns that the series may be summarily canceled, an interesting tidbit appeared on Twitter from the Whedon camp. Despite rumors that Fox has already decided to cancel "Dollhouse," published reports have claimed that the … Continue reading Old Habits Die Hard: What Matters in Media Metrics
In his new book, Fans, Friends, and Followers, Variety columnist and CinemaTech blogger Scott Kirsner tackles one of the key issues facing contemporary creative artists: how to build an audience and generate revenue to support their work. The means of artistic expression, even in media previously inaccessible to most (like the equipment to make a … Continue reading Scott Kirsner’s “Fans, Friends, and Followers”: How Artists are Using the Internet to Build an Audience
On Technology and Media 