As IMAX Screens Get Smaller, the Competition is Getting Bigger As noted previously, IMAX is extending -- some would say blurring -- the IMAX brand by retrofitting existing multiplex theaters with larger screens and upgraded sound systems. The Wall Street Journal reports that competitors are moving into the territory of what might be termed "low-end … Continue reading IMAX Brand Blur
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The IMAX Conundrum
Updated, May 23, 2009 When I interviewed IMAX CEO Rich Gelfond (then co-chairman and co-CEO) for Knowledge@Wharton two years ago, it seemed like the best of times and the worst of times for the company. While IMAX had done record box office with the just-released Harry Potter and the Order of the Phoenix, the company's … Continue reading The IMAX Conundrum