Category: Marketing

Old Habits Die Hard: What Matters in Media Metrics

In between the flurry of stories about Fox Broadcasting declining to air the mysterious 13th episode of Joss Whedon's "Dollhouse" and concerns that the series may be summarily canceled, an interesting tidbit appeared on Twitter from the Whedon camp. Despite rumors that Fox has already decided to cancel "Dollhouse," published reports have claimed that the … Continue reading Old Habits Die Hard: What Matters in Media Metrics

Scott Kirsner’s “Fans, Friends, and Followers”: How Artists are Using the Internet to Build an Audience

In his new book, Fans, Friends, and Followers, Variety columnist and CinemaTech blogger Scott Kirsner tackles one of the key issues facing contemporary creative artists: how to build an audience and generate revenue to support their work. The means of artistic expression, even in media previously inaccessible to most (like the equipment to make a … Continue reading Scott Kirsner’s “Fans, Friends, and Followers”: How Artists are Using the Internet to Build an Audience

The Hulu Effect at Fox TV? Less is More in TV Advertising

The Hulu Effect at Fox TV? Less is More in TV Advertising

The current (December 8 - 14) issue of TV Guide reports that the Fox television network is experimenting with a new advertising model -- running fewer ads per show. That's right, less advertising. The network is running only about 5 minutes of advertising -- roughly half the normal amount -- on shows like Fringe and … Continue reading The Hulu Effect at Fox TV? Less is More in TV Advertising

Avoiding the “Excluded Middle”: Counter Moves in a Down-Market Trend

Jon Fine's "Media Centric" column in the December 13 BusinessWeek describes the launch of Tyler Brûlé's Monocle magazine which, contrary to current publishing trends, focuses on a high-end product that revels in its print origins. Fine writes, "In a manner almost wholly lost at American magazines, [Monocle] cherishes the primacy of a print publication as … Continue reading Avoiding the “Excluded Middle”: Counter Moves in a Down-Market Trend