Commentary by Kendall Whitehouse
In "The Hulu Effect at Fox TV? Less is More in TV Advertising" last December, I observed that Fox television appeared to be following the lead of online video services like Hulu in running fewer ads per show. By having shorter commercial breaks -- and communicating at the outset that the program would, for example, … Continue reading Maybe More Really is More in TV Advertising
As the oft-repeated story goes, in the latter half of the 1990s, Netscape co-founder Mark Andreessen boasted that Netscape would reduce Microsoft Windows to "a set of poorly debugged device drivers." What he meant, of course, was that software development would move from native operating system applications to the web. The web browser would become … Continue reading The Return of the Revenge of the Webtop
"Little-Known Redbox Proves the Power of In-Between Technology" in the current issue of Fast Company describes the rapid rise of video rental kiosk vendor Redbox. As indicated by the title, the article underscores how Redbox has succeeded using "in-between" technology, focusing on what works now rather than chasing the latest vision of the high-tech future: … Continue reading Battle of the In-Betweens: Redbox and Netflix
Deciphering the Cosmic Number by Arthur I. Miller from University College London is an intriguing, yet occasionally frustrating, book that tackles a fascinating and complex subject. The book explores the personal and professional relationship between physicist Wolfgang Pauli and psychologist Carl Jung during the first half of the 20th century. In doing so, it examines … Continue reading Deciphering “Deciphering the Cosmic Number”
On Technology and Media 