Commentary by Kendall Whitehouse
Category: Marketing
The current (December 8 - 14) issue of TV Guide reports that the Fox television network is experimenting with a new advertising model -- running fewer ads per show. That's right, less advertising. The network is running only about 5 minutes of advertising -- roughly half the normal amount -- on shows like Fringe and … Continue reading The Hulu Effect at Fox TV? Less is More in TV Advertising
Jon Fine's "Media Centric" column in the December 13 BusinessWeek describes the launch of Tyler Brûlé's Monocle magazine which, contrary to current publishing trends, focuses on a high-end product that revels in its print origins. Fine writes, "In a manner almost wholly lost at American magazines, [Monocle] cherishes the primacy of a print publication as … Continue reading Avoiding the “Excluded Middle”: Counter Moves in a Down-Market Trend
On Technology and Media 