Author: Kendall Whitehouse

The Hulu Effect at Fox TV? Less is More in TV Advertising

The Hulu Effect at Fox TV? Less is More in TV Advertising

The current (December 8 - 14) issue of TV Guide reports that the Fox television network is experimenting with a new advertising model -- running fewer ads per show. That's right, less advertising. The network is running only about 5 minutes of advertising -- roughly half the normal amount -- on shows like Fringe and … Continue reading The Hulu Effect at Fox TV? Less is More in TV Advertising

Joss Whedon: Sounding Optimistic (But Still No Details)

Joss Whedon: Sounding Optimistic (But Still No Details)

Having just completed production on the forthcoming DVD release of Dr. Horrible's Sing-Along Blog (available for pre-order from Amazon.com), creator Joss Whedon posted a comment on Whedonesque thanking his fans and giving an upbeat account of the current state of the project's finances. Whedon writes: Finally, I just want to say "thank you" to everybody who … Continue reading Joss Whedon: Sounding Optimistic (But Still No Details)

Battle of the RIA Stars

Battle of the RIA Stars

Tech journalists often garner criticism for casting the competition between technology companies in overly dramatic terms, typically involving the language of warfare. "The Browser Wars." "Blu-Ray Wins HD DVD Battle." And so on. I've been guilty of this once or twice myself. But it's difficult to see the competition between Microsoft and Adobe for leadership … Continue reading Battle of the RIA Stars