"Indie Filmmakers Hit Their Target" in BusinessWeek Online notes that just as some musicians have decided to walk away from the support (and the overhead) of record labels in order to market directly to their fans, independent filmmakers "are foregoing the conventional path of shopping their films to a distributor...and using the Internet to get … Continue reading BusinessWeek on Generating Buzz and Profits for Independent Films
Tag: knowledge@wharton
Evolutionary Innovation and Garrett Brown’s Latest Venture
A recent "Ahead of the Curve" segment on ABC News (also available on YouTube) features an interview with inventor, Oscar-winner, former radio advertising pitchman, and erstwhile folksinger Garrett Brown. Brown, along with business partner Eric Golden demonstrate the results of their latest venture, the zeroG arm marketed by Equipois. The device assists industrial workers by … Continue reading Evolutionary Innovation and Garrett Brown’s Latest Venture
Scott Guthrie on Silverlight and RIAs
At the MIX08 conference in Las Vegas I spoke with Microsoft corporate vice president Scott Guthrie about the launch of the beta of Silverlight 2 and what it means for Microsoft's foray into the arena of rich Internet applications. Guthrie talked about Silverlight's revenue model, Microsoft's commitment to cross-platform (and cross-device) development for Silverlight, and … Continue reading Scott Guthrie on Silverlight and RIAs
Lance Weiler on Digital Distribution for Indie Films
Independent filmmaker Lance Weiler authored a piece in Filmmaker magazine titled "Navigating the Digital Divide" that describes the opportunities and trade-offs of various digital distribution channels for independent filmmakers. Last year Knowledge@Wharton interviewed Weiler about his ideas for successfully marketing an independent feature film. (See "The Movies Meet Web 2.0: Lance Weiler on the New … Continue reading Lance Weiler on Digital Distribution for Indie Films
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