Author: Kendall Whitehouse

Will E Corp Become the KLondike-5 of Corporate Branding?

Will E Corp Become the KLondike-5 of Corporate Branding?

In a scene near the beginning of Barry Levinson's Paterno, which debuted on HBO this past Saturday, reporters from Harrisburg Pennsylvania's Patriot-News huddle around a computer monitor to read the criminal charges filed against retired football coach Jerry Sandusky. As the camera shows the team glued to the screen, the back of the computer display … Continue reading Will E Corp Become the KLondike-5 of Corporate Branding?

New York Comic Con 2017: Recap and Photo Highlights

New York Comic Con 2017: Recap and Photo Highlights

Television, Movies, Comic Books, and Immersive Marketing at NYCC New York Comic Con, organized by the Relx Goup's ReedPop, once again featured a rich array of pop culture activities during the four-day fan fest. A number of outlets reportedĀ a record high attendance of 200,000. A change in the way tickets were allocated this year, however, … Continue reading New York Comic Con 2017: Recap and Photo Highlights

Mr. Robot’s Multifaceted Marketing Experience at New York Comic Con

Mr. Robot’s Multifaceted Marketing Experience at New York Comic Con

Fsociety Brings an Alternate Reality Game to the Party USA Network's Mr. Robot brought a series of interactive marketing experiences to New York Comic Con earlier this month. Like the show's presence at last summer's San Diego Comic-Con, the events provided a multilayered experience that combined conspicuous activities with a hidden alternate reality game (ARG) … Continue reading Mr. Robot’s Multifaceted Marketing Experience at New York Comic Con

The Westworld Experience at New York Comic Con

The Westworld Experience at New York Comic Con

Which Hat Will You Wear? At last year's New York Comic Con, the HBO Westworld offsite marketing event (known as an "activation" in the industry) consisted of a hybrid physical/virtual experience. [See: "Entering Westworld: VR Marketing at New York Comic Con."] Visitors who scored one of the coveted appointments entered a reconstruction of the offices … Continue reading The Westworld Experience at New York Comic Con

The Multilayered Mr. Robot Marketing Experience

The Multilayered Mr. Robot Marketing Experience

Mr. Robot's Alternate Reality Game at San Diego Comic-Con At San Diego Comic-Con last year, the offsite marketing event for USA Network's Mr. Robot cleverly blended a physical environment with a virtual reality experience. This year, Mr. Robot eschewed the virtual in favor of physical constructions and encounters with live actors. Some aspects of the … Continue reading The Multilayered Mr. Robot Marketing Experience